1. 1 ReplyMailOnLine.com makes a Business Reply envelope or postcard instantly — in PDF format — for only $2.00! C S Citation Software Inc. ReplyMailOnLine.com

2. 2 Q. What is ReplyMailOnLine.com ? A. Web-hosted software that creates Business Reply envelopes & postcards automatically in PDF format. ReplyMailOnLine.com is a type of variable-data-publishing software. C S Citation Software Inc. ReplyMailOnLine.com

3. 3 A self-addressed, specially formatted, bar-coded envelope/postcard that enables a business to pay postage for responses received from customers. Q. What is a Business Reply envelope/postcard? A. C S Citation Software Inc. ReplyMailOnLine.com

4. 4 Q. Why should you use ReplyMailOnLine.com to make Business Reply envelopes & postcards? A. Creating them with general-purpose illustration software (e.g., Adobe Illustrator) is difficult because of complicated U.S. Postal Service regulations. ReplyMailOnLine.com enforces the Postal Service’s regulations automatically – and it creates a Business Reply envelope or postcard in just a few seconds! C S Citation Software Inc. ReplyMailOnLine.com

5. 5 CGI SVG file Layout Engine User downloads PDF file User fills out HTML form User’s ComputerWeb Server SVG-to-PDF Converter SVG file How does ReplyMailOnLine.com work? PDF file C S Citation Software Inc. ReplyMailOnLine.com

6. 6 C S Citation Software Inc. ReplyMailOnLine.com Technical Decisions and Business Decisions

7. 7 DECISION: Web-hosted vs. packaged software CHOICE: Web-hosted REASONS: No need to develop platform-specific versions No distribution costs Continuous revenue stream (subscriptions) Customer’s up-front cost is low ($2.00 — $25.00) C S Citation Software Inc. ReplyMailOnLine.com

8. 8 DECISION: Input format and output format for layout engine CHOICE: SVG (Scalable Vector Graphics) REASONS: SVG contains structure info as well as layout info, so it can be used for input as well as output SVG is XML-based and thus object-oriented SVG can be converted easily to other formats SVG is an emerging standard – much industry support “Round-tripping” is possible (output from layout engine can be used as input to layout engine) C S Citation Software Inc. ReplyMailOnLine.com

9. 9 Q. How does ReplyMailOnLine.com convert SVG to the final output format (PDF)? A. To create PDF files from its SVG output files, ReplyMailOnLine.com uses conversion software from Digital Applications Incorporated (www.digapp.com). In the future, we’ll offer other file formats to our customers. One format that we’ll offer soon is EPS. And when the time comes that many applications have built-in support for SVG files, we’ll also offer the SVG format.

10. 10 Two ways to pay: 1. Basic Plan: $2.00 per envelope/postcard 2. Subscription Plan: $25.00 per year for unlimited use of ReplyMailOnLine.com With the Subscription Plan, you get extra features: custom sizes, Business Reply labels, International Business Reply, return-address options, and more. Pricing C S Citation Software Inc. ReplyMailOnLine.com

11. 11 Availability C S Citation Software Inc. ReplyMailOnLine.com You can use the working prototype of ReplyMailOnLine.com now, for free The production version of ReplyMailOnLine.com is expected to be available during the third week of April