1. Mobile Value Added Services as the driver for Mobile NFC Adoption Solution Framework & Go-to-Market Perspective Wilianto Wu, VP Mobile & Digital Convergence APMEA, MasterCard

2. Copyright 2012 MasterCard This “Mobile Value Added Services as the driver for Mobile NFC Adoption” presentation (“document”) contains the proprietary and confidential information of MasterCard International Incorporated and its affiliates d/b/a MasterCard Worldwide (“MasterCard”). By accepting and reading this document presentation you agree and acknowledge that the contents of this document and the fact and substance related to the existence of this document are confidential and proprietary information of MasterCard. You shall not disclose the contents of this document or discuss its existence with any third party or use this document in any manner other than in connection with the evaluation of the opportunity described herein with MasterCard. You shall limit dissemination of this document within your company only to those employees or officers who have a need to know for the purposes of evaluating such opportunity. This document is intended solely to facilitate discussion between the parties, and does not create a legally binding or enforceable offer or agreement (except for the confidentiality obligations set forth above). This document only sets forth certain information regarding the financial and other terms that are anticipated to be included in a proposed agreement between the parties, and not a complete description of such terms. The parties acknowledge that other standard terms and conditions are also anticipated to be included in a proposed agreement between MasterCard and your company. Except for the confidentiality obligations set forth above, neither party shall be liable to the other party as a result of the failure to fulfill any obligation described in this document or the failure to enter into any agreement contemplated by the original request for proposal or MasterCard’s response thereto. All brands, logos, trade names and marks referred to herein (“Trademarks”) are the property of their respective trademark holders. MasterCard does not make any claims in relation to any third party Trademarks. Any references to such Trademarks in this document are for informational purposes only, and do not constitute any affiliation, endorsement and/or sponsorship of the Trademarks, the underlying products, and/or the Trademark holders. You are solely responsible for seeking the prior consent of the Trademark holder for any use of a Trademark. In addition, information in this document or in any report or deliverable provided by MasterCard in connection herewith relating to the projected impact on your financial performance, as well as the results that you may expect generally are estimates only. No assurances are given that any of these projections, estimates or expectations will be achieved, or that the analysis provided is error-free. You acknowledge and agree that inaccuracies and inconsistencies may be inherent in both MasterCard’s and your data and systems, and that consequently, the analysis may itself be somewhat inaccurate or inconsistent. The information, including all forecasts, projections, or indications of financial opportunities is provided to you on an "AS IS" basis for use at your own risk. MasterCard is under no obligation to update this information and you are solely responsible for your use of the information as well as any decision or action you take as a result of this document, or any inaccuracies, inconsistencies, formatting errors, or omissions. © 2014 MasterCard. Proprietary information Page 2

3. Page 3 Consumer’s need Merchant’s need Service Provider’s need Solution Framework Go-to-market Perspective © 2014 MasterCard. Proprietary information

4. Loyalty Programs Consumer’s need Loyalty Program plays a significant role  spending, purchase and payment behaviours Page 4 © 2014 MasterCard. Proprietary information

5. Convenience is a given, I want to see the benefit! Consumer’s need Convenience is just convenience, I don’t gain anything from it. It’s not like the way I pay for stuff right now is SO troublesome that I’m desperately looking for a solution. But this… the coupons, I can easily see how this would benefit me. - 30-39 years old, Male Simpler, faster,… & recommend the offer to me Page 5 © 2014 MasterCard. Proprietary information

6. Reward me now! $ Discount Free Gift % Discount Consumer’s need Page 6 © 2014 MasterCard. Proprietary information

7. Reward me in my next purchase… Scan… Save… Consumer’s need Page 7 © 2014 MasterCard. Proprietary information

8. Optimize this… LoyaltyCouponsPayment Present Loyalty card Swipe Loyalty card Present Discount coupon Validate / scan Present Payment card / Tap Trigger paymentSign / Enter PIN Merchant’s need Page 8 © 2014 MasterCard. Proprietary information

9. Merchant’s need Faster throughput at checkout Better consumer analytics Minimum or zero integration at POS Easy to issue eCoupon Easy to engage nearby customer Page 9 © 2014 MasterCard. Proprietary information

10. Service Provider’s need Gaining top of wallet through offers & loyalty points Better merchant value proposition Acceptance infrastructure is reused Minimum effort in the backend Page 10 © 2014 MasterCard. Proprietary information

11. Premises for Mobile VAS Solution Framework Solution Framework Convenience is given, benefit is the carrot Consumer Existing acceptance infrastructure must be reused Easy, simple and cost-effective for all merchants to participate Solution must support offer sponsorship by different parties Merchant Flexible for new feature introduction Open solution, can be implemented by anyone Minimum integration effort for wallet provider Service Provider Page 11 © 2014 MasterCard. Proprietary information

12. Mobile Wallet A Solution Framework Mobile Wallet A Mobile Wallet B Standardized interface Standardized VAS program in all terminals Offer Management System(s) Merchant aggregator Consistent workflow, flexible user interface Page 12 © 2014 MasterCard. Proprietary information

13. Mobile App needs to satisfy this… Positive satisfaction & motivation MOTIVATOR Convenience E-Coupons The failure to satisfy these become barriers to uptake and usage The satisfaction of which become triggers or drivers to usage Not dissatisfied but not motivated HYGIENE FACTOR Dissatisfaction & demotivation Loyalty Program + Rewards Solution Framework … New marketing channel Page 13 © 2014 MasterCard. Proprietary information

14. A couple of thoughts on NFC Wallet… Need a CLEAR and compelling long lasting benefit over consumers’ current options for them to switch Superb user experience Superb customer service Simple onboarding Addressing security concern Addressing other perceived barriers Build true consumer utility Payment Couponing, Loyalty Ticketing, Access control Identity, P2P, … Go-to-market Perspective DRIVING BEHAVIOUR CHANGE DELIVERING THE HYGIENIC BEYOND CONVENIENCE Page 14 © 2014 MasterCard. Proprietary information