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Master Franchise 2013 www.tastytuckercompany.co.uk
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Providing a simple to order, delivery service of the nations favourites meals One Menu, One website, One Number
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The customer logs onto the Tasty Tucker Website or phones and places their order & pays. The orders are processed and forwarded to the relevant City inbox which is run by the franchisee. There are two different way you (the franchisee) get the order to the customer 1)Order, Collect & Deliver on their behalf 2)Forward the order to a chosen Restaurant in their postcode who delivers for you As a franchisee you have in place a delivery facility or structure, to collect and deliver on behalf of restaurants that don’t deliver. As a franchise you liaise with restaurants' that can deliver and negotiate a wholesale price for them to produce our Menu. In exchange for a good price we give them exclusivity on a postcode and all orders in their category we receive are passed directly to them. As a franchisee you develop your generic menus' based on your location, but menus must be universal and all restaurants must do every item on your menu, but with their own style, but to our minimum expectations of what our menu is offering. When starting we will assist you build a basic menu and develop as the business grows into larger more expansive menu with full training and assistance as well as business development support throughout your time as a franchisee. We don’t make monbey unless you do. How Does It Work?
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Who we deliver for? National Chains, we collect and deliver: Dinner & Lunch Categories – we refer* PizzaFish & Chips ChineseSandwich Shops *There is no limit to the options – Can have kebab, Turkish, Indian etc, but must be generic menus' and deliverable to ALL postcodes within your city
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Why One Menu? When you order an Indian, Chinese etc 95% of the dishes are the same/similar, but worded differently. We are keeping it simple for the customer, No more searching endless menus One menu makes telephone ordering an easy & quick to process We are encouraging volume selling for the restaurants, which helps reduce costs (bulk purchasing), stockholding, speed of service, and ultimately means we can give our customers a better price For national chains all menus' are the basic core menu and don’t include promotions or monthly product specials. No MEAL DEALS - This contributes to delivery expense (allowing us to keep prices lower) Business For Local Companies Tasty Tucker is aiming to create core menu items for local restaurants with an ordering platform shared with the audience that nationally recognised brands attract Tasty Tucker is aiming to facilitate a market for fast food chains to compete with the emergence of internet ordering facilities For The Customer A simple easy to use system delivering popular chains to their door, with an easy to use one menu system for all popular takeaways
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Franchisee Revenues Incomes 1)Order/Collection and delivery service – - National Brands like Subway/McDonalds etc, you make arrangements for collection and delivery. Marking up or negotiating a discount. - Specific Restaurants. By targeting specific restaurants you can then make arrangements for collection and delivery with a discount. 2)Food referred. With our generic pricing you are looking to negotiate a 20-30% price for wholesale. You are offering the restaurant exclusivity and volume at no cost except on what we pay for the food. They must deliver the food and cover at least 1 postcode. There is no involvement in delivery for the franchisee apart from recruiting the restaurants in the early stages, and maintaining and monitoring customer feedback. 3)Drinks Delivered – There is a number of options for this: - To get approximately a 50% of gross margin – Combine delivery roles with Fast food delivery and buy wholesale stock and hold at a central base -Drinks referred – 20% of Gross Margin. There are a number of cities with companies offering this service. Franchisees can negotiate a order referral %. Target 20% of Tasty Tucker Prices 4)Advertising – You can charge per advert slides(£100/week/add etc) Franchisee Expenses Drivers/Recruiting/Uniform Franchisee Fee 7% of gross sale Local Web amendments Local Advertising and Google
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Example Orders Example 1 – Customer buys the following from McDonalds – Meal Deal My home Shop HamburgerHamburger 1 x £3.00 Cheese BurgerCheese Burger 1 x £3.00 The Cheese &..The Cheese &.. 1 x £3.50 Big MacBig Mac 1 x £3.50 Quarter Pounder..Quarter Pounder.. 1 x £3.50 Diet CokeDiet Coke 5 x £1.50 FriesFries 5 x £2.00 Subtotal: £34.00 The actual price for these items is The 5 Burgers £11.55 The 5 Fries£7.00 The 5 Drinks£0.50 Total Actual £19.05 Our Fee(7%)£2.38 Sale PROFIT`£12.57 Costs Driver £3.00 Fuel£1.00 Net Profit£8.57 0.50p- only 10p/to make a meal Example 2 – Customer buys the following from McDonalds No Meal Deal My home Shop HamburgerHamburger 1 x £3.00 Cheese BurgerCheese Burger 1 x £3.00 The Cheese &..The Cheese &.. 1 x £3.50 Big MacBig Mac 1 x £3.50 Quarter Pounder..Quarter Pounder.. 1 x £3.50 FriesFries 5 x £2.00 Subtotal: £26.50 The actual price for these items is The 5 Burgers £11.55 The 5 Fries£7.00 Total Actual £18.55 Our Fee(7%)£1.86 Sale PROFIT`£6.09 Costs Driver £3.00 Fuel£1.00 Net Profit£2.09 This is worst Case Scenario
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Example Orders Example 3 – Fish & Chips – Order Referral My home Shop CHIPS3 X £2.00 Mushy Peas1 x £1.00 Fish 3 x £5.00 Subtotal: £22.00 The actual price for these items is Agreed Wholesale£15.4* Our Fee(7%)£2.64 Sale PROFIT`£3.96 Costs£0 *agreeing a 30% margin Example 4 – Drinks delivery My home Shop Fosters can1 X £1.50 Strongbow case1 x £25.00 Vodka 3 x £18.00 Subtotal: £44.50 The actual price for these items is Wholesale £22.25* Our Fee(7%)£5.34 Sale PROFIT`£16.66 Costs Driver£3.00 Fuel£1.00 Net Profit£12.66 *purchasing at 50% margin Margins improved: Discount Cards, Like Sub Clubs, Vouchers etc will improve your margins
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Example Profit One Postcode Sector Example - Daily Target Franchise Fee % Deliveries /day Average delivery Gross takings Food cost % Food Cost Franchise costs Profit Before Expenses Drivers £3/ deliveryFuelProfit Food Delivered(7%)102020070%140144630106 Food Refered(7%)102020085%17014460036 Drink refered(7%)52010050%507430533 Total120301575 Postcode areas10750 Profit/week(7Days) 5250 Interactive Model Available Excludes staffing for business development, and logistic planning
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Set up Costs Introductory Offer Website & Franchise Fee, £2K for 5 Year Licence What you Get: Fully functioning website with personalised backend to suit your individual cities needs Full training on website operation and menu development Training in setting up restaurants, establishing referrals etc Full training on Google ad words Start Up Costs Uniforms - £12/shirts X 20£240 Hot Bags/Boxes X 5( 25 each)£125 Cash Flow(4 Days Turnover)£2000 to start Leaflets for city£500 Cash Flow – as all payments are made before delivery by card there is a 2 working day turnaround. Payments are made Monday to Friday, i.e Friday, Sat, Sun, paid Tuesday.
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