1. Comparison of Canopy 900 MHz Point to Multipoint Systems
Concept testing was performed from June – Aug 2006 on Canopy products. This presentation documents the process and the findings of this research. While the findings are most useful to the Canopy team, the process is available to Motorola to use on other products or other market research.
November 2006
Ray Savich

2. What Network Operators Say is Important
Reliable service, predictable availability to tier offerings, position service
Easily expanded system to support more subscribers (scalability)
Increased coverage to reach more subscribers
Higher throughput to support more simultaneous users
Easily upgraded solutions to accommodate changing end-user applications
Easy to install & maintain, scalable solution at competitive price
Latest technology to get full benefit
Regardless of segment, there were some needs that were general to all markets that were in the research.
This information further validates that Motorola Canopy messaging of reliable, scalable, interference tolerant service that is easy to install is appropriate for this market.
Based on face to face interviews with 39 service providers, 3Q2006

3. Motorola Today Strengths Broad BWA product offerings
Licensed / Unlicensed
Standard / Proprietary
PTP / PMP
BPL
Mesh solutions
Proven product available now
Chosen for multiple applications
Metro WiFi
Video Surveillance
VoIP
Data
SCADA
World market share leader in Wireless Broadband
Proven North America customer base
Supplier Reliability
Service Provider Applications
Capacity injection layer
Metro WiFi
BPL solutions
Enterprise Services
Cost Effective Network Redundancy
Network Extensions
Applications solutions
Education
Video Surveillance
Health Care
Low priced entry level products
Upgrades and add-on revenue
Focus on cost reduction

4. Comparison: Low Cost Equipment Provider
Their Strengths
Motorola message Against Competitor
Low Cost solution
Higher throughput (in some cases)
Proven reliability– world leader in unlicensed market share
Proven supplier
MOTOwi4 has higher value for network operators
Many solutions that can be tailored to meet specific performance requirements
Cost effective way to support multiple applications
Higher resale value when selling the network
Industry leading C/I ratio to mitigate self-interference – enables networks to grow (scalability)

5. Important Factors for Network Operators
Canopy
Reliable service, predictable availability to tier offerings, position service
Industry leading C/I ratio for interference tolerance
Easily expanded system to support more subscribers (scalability)
Synchronization for reduction of self interference and enabling scalability
Increased coverage to reach more subscribers
Multiple solutions to enable network operators to increase coverage
Higher throughput to support more simultaneous users
Multiple systems including 300 Mbps backhaul to enable flexible network design
Easily upgraded solutions to accommodate changing end-user applications
Software downloads of the latest features managed by CNUT – available at no charge
Easy to install & maintain, scalable solution at competitive price
Reliable hardware with field proven <1% failure rate in actual deployments
Latest technology to get full benefit
Newly designed modules to enhance 900 MHz coverage coming by 1Q2007

6. Network Operators Want an Indoor 900 MHz Solution
900 indoor solution. When will this be ready?
Its all about indoor self install and NLoS
Indoor NLoS solution would save me many truck rolls. This cant be done at 5.7 GHz but would work at 900 MHz. We would let UPS do the truck roll and I would ship SMs and save gas
need a neighborhood remote AP to serve a neighborhood with 900 MHz
There are approximately 250 customer statements for each concept. Of the 250 for this concept, I have chosen six verbatim quotes to share. This is the customers voice reaction to the product concept. This is what the customer has to say to Motorola about this concept.
This feedback helps us understand what information we need to communicate to development engineering in the MRD.
If we need to clarify any of the information, the database provides contact information so that we can get additional supporting information or go back to the customer to review their requirement.
This also provides a preview of value statements that can help marketing position the product.
Actual Network Operator Comments collected 3Q2006

7. Target Availability Late 4Q2006
Remote AP
Overview:
Enables network operators to use Line of Sight systems as an infrastructure layer to provide NLoS service to a neighborhood. Enables network operators to reach cul-de-sac locations that are difficult to get to because of terrain
Target Availability Late 4Q2006

8. 900 MHz Indoor Self Install SM
Overview:
This product is designed for easy, tabletop installation by installers or even subscribers, dramatically lowering installation costs.
Key Features and Capabilities
Up to ~1 mile average Indoor NLOS range from AP
Integrated directional antenna
Avg. Roundtrip Latency of < 15ms
3 Mbps Avg. Usable Throughput
SNMP v2 manageable
CIR, NAT, VLAN Tagging, PPPoE client
Indoor rated power supply plugs directly into residential electrical outlets
POTS phone port and Ethernet connection to PC/WLAN
Attractive housing design for desktop installations
Simplified Configuration page and audio alignment tone for easy set-up
Consistent with Canopy software
Alpha Trials 4Q2006
Target Availability Late 1Q2007

9. Reliable, Cost Effective Broadband Service that Meets Operator Needs
Backhaul
Canopy
Powerline
Metro - WiFi
WiMAX
Point-to-point & Point-to-multipoint high throughput
Proven broadband wireless access solution
Extend connections using low voltage powerline
Secure connections over Wi-Fi & public safety bands
High-performing, standards-based broadband wireless access
Point to Point
Fixed
Nomadic
Mobility
Backhaul
Canopy, Powerline
Fixed WiMAX
Fixed, Nomadic, & Mobile WiMAX
Fixed, Nomadic, & Mobile (Future?) Wi-Fi
HSDPA, EVDO

10. Wireless Broadband Coverage
reaching virtually all spaces…
Overview
MOTOwi4 portfolio reaches all places
Meets your need if you have a:
Special business case
Technical need
Distance or space issue
No more one size fits all
MOTOwi4 is truly horizontal
products that work for service providers, governments and business
products that work together to meet your specific need
Remote
Business
Residential
Multi-Unit
Point-to-Point
Urban
Suburban
Rural
MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006

11. To learn more visit: www.motorola.com/wi4TM
To learn more visit:
MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006