1. Interactive Campaign Britney Small Carol Ma Kathleen Fletcher Katherine Frick Nan Zhou

2. Introduction Situation Analysis SWOT

3. Secondary Research Moms Dads Kids Families

4. Primary Research Most families do not use a web browser or software to monitor a child’s Internet access. 86.7% of our respondents would consider a free software to monitor their child’s Internet access.

5. Lack of privacy Learning Creativity Independence Supervision Parental Control New generation Socialization Word processing Information Fine motor, hand-eye coordination Monitoring Time limits The future of education Research Safety Privacy Fun Limited Access Learning Tool Education Protection Security

6. Insights

7. Target Audience Parents want the best They know the power of the Internet But are apprehensive about its dangers to their children

8. Competitors KidZui Buddy Browser KidRocket Open DNS Services Peanut Butter PC KidView

9. Conclusion Pursue both Moms & Dads separately online and emphasize family

10. Creative Brief

11. Objective To increase site traffic, brand awareness and preference.

12. Target Audience Educated affluent families with children under 12 between and parents the ages of 25 and 44.

13. Intended Perception

14. Rationale Fooz kids has taken extra precaution to ensure the safety and integrity of its software and is constantly updating and tweaking it this makes it the most effective way to protect and educate children online.

15. Single Minded Proposition For uncertain times, Fooz Kids is peace of mind

16. Reasons to Believe Parental Controls Prescreened Content Pop–up and Ad blocking Inescapable desktop Contact managements Activity Monitoring

17. Executional Mandatories Co-branding should be employed to raise awareness amongst Children. Families should be targeted in places that families frequent off line, grocery, museums, doctors, dentists, libraries, book stores

18. Media Objectives Site Traffic Product Downloads Brand Perception and Preference

20. Search Strategy Site Optimization For Organic Search Meta tags Improve Description tag Improve that explanation of the content of the website.

21. Suggestions Parental Control Safety Educational Security Protection Child safety Privacy Learning Monitoring Limited Access

22. Web Advertising Security Software Websites/Product Box Top Parenting Websites Kids Clothing Stores Parenting Magazines

23. Conversion The correlation between site visits and spent with Fooz Kids online.

24. Social Media Strategy Let’s Move Kraft Artsusa.org

25. Facebook Twitter YouTube

26. Ambient Social Media QR Codes Foursquare + Groupon Third Party Blogs Plum District

27. Analytics Conversion Downloads Site visits Abandon rate Site visit through advertisements