1. Trade Show Considerations By: Glorietta Community College

2. Booth Selection How much space is needed? What booths are adjacent? Are there restrictions or obstructions? What type of booth?

3. Glorietta Community College Preparing a Budget Exhibit Design & Construction Space Rental Costs Freight Transportation Show Services Accommodation & Travel

4. Glorietta Community College Booth Design Considerations –Feature/Benefits? –Pre-show promotion? –Entertaining or skilled staff? –Contest or at-show promo? –Product interest? –Company recognition

5. Glorietta Community College Train the Exhibit Staff Review staffing goals Create training schedule Review competition Develop the sales pitches

6. Glorietta Community College Manage the Leads Define a qualified lead Create lead sheets Create a Lead follow-up system Assign the lead manager Define Success Measurements

7. Glorietta Community College Evaluation Number of leads? Staff Feedback? Booth Attendance? Sales? Cost per Lead?