1. Business Plan for <business name>
1. Mission, Vision, Values
Mission:
Vision:
Core values:
2. SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
How would you turn weaknesses strengths?
How would you turn threats to opportunities?
3. Major Goals
Goal 1:
Goal 2:
Goal 3:
Goal 4:
Goal 5:
4. Strategies
5. Business Model (reference)
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (direct)
Affiliate
Community
Subscription
Utility
Other ( )
6. Products/Services
Product 1:
Product 2:
Product 3:
Launch dates:
Service 1:
Service 2:
Service 3:
7. Revenue Sources
Own digital products
Own services
Physical products
Advertising
Subscription fees
Freelancing
Affiliate programs
Domain flipping
Amazon kindle eBooks
Other ( )
8. Financial
Startup budget: $ xxxxxxx
Startup costs: $ xxxxxxxx
9. Marketing Plan (separate)
10. Leadership & Administration
Location:
President & CEO:
Director(s):
Leadership style:
Communication style:
Team members:
Accounting/book keeping:
Outsourced contractors:
Revenue
Cost
Profit
Year 1
Year 2
Year 3
2013 © Dream Achievers Academy | Kamran Akbarzadeh

2. 1. Mission, Vision, Values Mission Vision Core Values
What is the purpose of your business?
What is your own purpose?
Why does your business Exist?
What legacy do you want to leave behind?
Write down a short mission statement based on your response the questions above
Vision
Where do you see yourself and/or your business in the next 1 to 3 years?
What is the big picture?
What is the ultimate goal?
Your vision statement should be positive, in present tense, concise, relating, and stretching
Core Values
What are the core values that create the pillars of your business?
What are those qualities that you hold on to no matter what?
What keeps you moving forward in tough times?
2013 © Dream Achievers Academy | Kamran Akbarzadeh

3. 2. SWOT Analysis Strengths Weaknesses Opportunities Threats
What are your strengths?
What are the strengths of your team members?
What makes your business strong?
Weaknesses
What are your weaknesses?
What weaknesses your team members have?
What gaps do you need to fill out?
What improvements you need to make?
What makes your business weak?
Opportunities
What are the opportunities that you can take by starting your business?
What opportunities your business can create?
What do people in your market need?
What are the risks that if taken can generate great rewards?
Threats
What threatens your business?
Is there any threat from your competitors?
What are the big obstacles?
What can eliminate your business?
How would you respond to weaknesses and threats?
2013 © Dream Achievers Academy | Kamran Akbarzadeh

4. 3. Goals
What are the goals and objectives that when achieved fulfill your vision?
Your major goals should be directly linked to your vision and purpose
Each goals when achieved is like placing a piece of the puzzle in its right place toward completing the big picture (vision)
Your goals should be specific, challenging, and time bounded
One of the goals need to be related to revenue and profit to be made
2013 © Dream Achievers Academy | Kamran Akbarzadeh

5. 4. Strategies
In order to achieve your goals and vision you need strategies
In order to respond to the weaknesses and threats/obstacles, you need strategies
In order to take risks and reap the rewards you need strategies.
In order to make big things happen you need strategies
What are your tops strategies for achieving your major goals?
What are your major strategies for starting and growing a successful business that leads to a happy and fulfilling life?
2013 © Dream Achievers Academy | Kamran Akbarzadeh

6. 5. Business Model
There are 9 main online business models as explained in details here
Choose 1 or combination of the business models from the list
If you have a specific business model in mind, check ‘other’ from the list and note the type/name
2013 © Dream Achievers Academy | Kamran Akbarzadeh

7. 6. Products & Services
If you want to create and sell your own products and services, write down your top 3 products and services.
Products include digital and physical.
Digital products include eBooks, video trainings, recorded webinar/teleconference series, reports, collection of templates, worksheets, graphics, etc.
Physical products include any product that is tangible including CDs, DVDs, and hard copies of books/reports. Physical products need to be shipped to the customers.
Services include coaching, consulting, live trainings, live workshops, live webinar series, mentoring, mastermind calls, and similar that can be delivered via web, phone, or face to face.
Specific services can also be directly linked to the business model
2013 © Dream Achievers Academy | Kamran Akbarzadeh

8. 7. Revenue Sources This is about revenue generation avenues
Own digital products: When you sell your own products
Own services: When others pay you for your services as a lump sum or monthly fee
Physical products: When you sell physical products online through eCommerce
Advertising: When you sell ad space/slots or put PPC Google Adsense on your blog/website
Subscription fees: When people pay a subscription fee monthly or annually for getting access to information/services/products you provide
Freelancing: When you provide professional services such as writing, editing, programming, graphic design, web design, etc. to others via web and get paid
Affiliate programs: When you market and sell other people’s or companies’ products/services for a commission
Domain flipping: When you invest in domain names that you buy or websites you create and sell them for a profit at a later date
Amazon kindle eBooks/Amazon Associate: When you write eBooks and sell on Amazon kindle or when you sell Amazon’s products
Other ( ): Any other way of revenue generation not listed above
2013 © Dream Achievers Academy | Kamran Akbarzadeh

9. 8. Financial
You need to estimate your startup costs (how much money in total would you need to start your business?)
What tools/products do you need to purchase for developing your own products/services? What trainings/workshops do you need to attend?
What business supplies/office furniture do you need to buy before you start your business?
Costs of business license, registration, legal, etc
Do you need to hire any staff before starting your business?
Do you need to pay rent/lease fee before starting your business and generating income?
You also need to know your budget (how much money/budget do you have to cover the costs?)
Based on the revenue sources and the costs involved (capital costs and operating costs), estimate your revenue as well as your costs and net profit for years 1 to 3.
2013 © Dream Achievers Academy | Kamran Akbarzadeh

10. 9. Marketing Plan
The marketing plan is a separate document (not part of the business plan template). For the marketing plan template, please contact us.
2013 © Dream Achievers Academy | Kamran Akbarzadeh

11. 10. Leadership & Administration
Where is the location/address of your business? Is it home based or there is an office/shop?
Who leads the company? Name of President/CEO
Who are the directors if any?
What is the leadership style? How would the decisions be made?
What is the main communication style? Face to face, phone, , Skype, etc.
Is there any regular staff/employee at the moment?
Would you outsource projects/tasks to contractors/other businesses? If yes, provide name(s). (e.g. elance.com)
What is your strategy for book keeping, accounting, and tax matters? Would you do them yourself or hire others? Would you use a specific software (e.g. Quickbooks)
2013 © Dream Achievers Academy | Kamran Akbarzadeh