1. Cisco Confidential 1 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Prime™ Collaboration Manager Simplified Management of End-to-End Video Collaboration Partner Webinar Clifford Collio Marco Mostrel April 28, 2011

2. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 2 The session will be recorded Everyone is muted on arrival To ask a question, select All Panelists, type in the box and press send The answer with your question will be sent to all the attendees, unless you send it in private We will stop occasionally to discuss interesting questions The webinar is 1 hour

3. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 3 Introduction Product Overview Cisco IT Deployment Product Demo Product Pricing For More Information

4. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 4 New service & network management product – FCS earlier this week (April 26th, 2011) Service Assurance for video collaboration, starting with TelePresence (CTS) C- and EX-Series endpoints to be added in Release 1.1, targeted for August 2011 (free upgrade 1.0 -> 1.1)

5. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 5 Borderless Networks Collaboration Data Center/ Virtualization Cisco Architectural Plays

6. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 6 Lobby Ambassador Expert On Demand Virtual Meetings IP COMMUNICATIONS Active Collaboration Room One Button integration TELEPRESENCE HD Recording Studio Classroom of The Future Financial Expert CUSTOMER CARE CONFERENCING ENTERPRISE SOCIAL SOFTWARE

7. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 7 Managing expectations - video collaboration demands high levels of service and availability Visibility – operators need to see what’s going on – you can’t manage what you can’t see Inadequate tools – no comprehensive management tools that monitor both endpoints and network Pinpointing source of issues – network, endpoint, application – where to start looking? Deployment validation – verifying inventory and software versions

8. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 8 Service & Network Operators Gain detailed visibility into the media path and critical fault and performance stats. Facilitate faster isolation and resolution of service-affecting outages. CIO and IT Management Optimize delivery efficiency and reduce operational costs of video collaboration services. Immediately access critical application usage and performance. Ensure end-user satisfaction. Video Collaboration User Reduce video collaboration service interruptions for key end users. Minimize video quality degradation with pre-session and post-session performance analyses.

9. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 9 Cisco Prime™ Collaboration Manager can be offered by Partners to Enterprise customers: Directly (resale) for DIY deployment by customer Deployed and run by Partner on customer’s IT network Upsell opportunities for Partners offering Video Collaboration products and services include: Rounding out Cisco TelePresence solution by including end-to-end service & network management Simplifying Partner-led operations of TelePresence services by providing automation Enabling more robust Deploy, Operate, Optimize service offers by Partner Enabling scale and optimization of TelePresence operations Facilitating Partner’s introduction of Cisco Medianet technologies (enhanced network diagnostics features available for Medianet-capable network devices: passive monitoring measurements, Mediatrace paths, and IPSLA video operations) and demonstrate value-add and differentiation

10. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 10 Intuitive user experience provides end-to-end visibility and status of all video collaboration sessions – delivers immediate overview of critical issues Quickly troubleshoot and isolate problems between network path and endpoints – improving overall service levels and end-user video experience Provides a complete inventory of all video related assets: endpoints, network devices, service infrastructure – control costs, plan for and validate upgrades

11. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 11 Optimized Web 2.0 based user experience with user centric workflows designed for video collaboration service and network operators Summary dashboard provides complete status of the end-to-end collaboration environment – a “one- stop-shop” for all video collaboration monitoring needs Session monitoring allows quick navigation to session level details for real time point-to-point and multipoint video session status and troubleshooting

12. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 12 Improves the overall end-to-end video experience – rapidly isolates and pinpoints video related issues between the network path and endpoints Visualizes end-to-end video path and quickly identify trouble spots – with additional flow based information where Medianet enabled devices are deployed Automatically captures troubleshooting data for important sessions – allows operator to identify and analyze issues after sessions have completed WAN Campus Internet HQ Branch ? ? ?

13. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 13 Rapid discovery of all deployed Cisco TelePresence endpoints, as well as pertinent service and network infrastructure devices Provides comprehensive inventory details for large-scale video collaboration deployments Reduces operations team resources needed to verify software upgrades quickly and accurately Cisco TelePresence Endpoints CTS 3000 CTS 1000 CTS 500 Cisco TelePresence Infrastructure CTMS CUCM CTSMAN Cisco Network Devices (Medianet Capable) ) Cisco 3800 Cisco 1800 Cisco 2800 Cisco Network Devices (Existing) Cisco 6500 Cisco 4500 Cisco 3560/ 3750 Cisco 2960 Cisco 7600 Cisco ASR1000

14. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 14 The Challenge Largest TelePresence deployment in the world with over 1,000 endpoints and over 1,000 TelePresence sessions occurring daily Pinpointing problems between endpoint and network very time-consuming Many IT staff resources required to manage TelePresence software upgrades The Business Need Needed single system to monitor large numbers of TelePresence sessions and quickly isolate the source of problems to specific devices Results Reduced time required for IT staff to quickly and accurately identify TelePresence sessions and endpoints with most critical issues Reduced IT staff required to validate success of global software upgrades “ ” “Cisco Prime Collaboration Manager gives us the ability to be confident in Endpoint Monitoring as well as troubleshooting with complete Path Analysis, something that has been very beneficial for us. Furthermore, [it] has not only helped us save time, but also has increased efficiency and allowed us to be more productive with the multiple other tasks we conduct.” - Salah Kaddumi, Emerging Technology Operations, Cisco IT “ ” “Cisco Prime Collaboration Manager gives us the ability to be confident in Endpoint Monitoring as well as troubleshooting with complete Path Analysis, something that has been very beneficial for us. Furthermore, [it] has not only helped us save time, but also has increased efficiency and allowed us to be more productive with the multiple other tasks we conduct.” - Salah Kaddumi, Emerging Technology Operations, Cisco IT

15. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 15

16. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 16 Size-based licensing based on:  Endpoints (# of CTS codecs) Customer purchases:  Base License (mandatory)  any number of Codec Licenses as needed (“pay as you grow”) PIDDescriptionList Price US$ L-PCM-1.0-LG-K9=Cisco Prime CM Base License, includes 10 codecs 120,000 L-PCM-1.0-LIC-25=Cisco Prime CM Incremental Codec License, 25-codec pack 50,000

17. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 17 Delivers immediate overview of critical video collaboration issues with little or no training requirements for quick return-on-investment Improves overall service levels and end-user video experience: Provides complete visibility of end-to-end video sessions, endpoints and network devices Quickly troubleshoot and isolate problems: endpoints, network devices, service infrastructure Controls costs, plans for upgrades utilizing complete discovery and inventory of all video related assets – endpoints, network devices, software versions

18. © 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 18 Product Web Page: http://www.cisco.com/go/cpcm Partner Central: http://www.cisco.com/en/US/partner/products/ps11480/index.html Software Evaluation (Not For Resale Web Page) available early May: http://www.cisco.com/go/nmsnfr Contact Information: ask-collaboration-manager@cisco.com

19. Thank you.