1. Ryan Bettis Jewell Kibling Jack Lowman

2. The supplier is in control. Only found one Private Label Found many different sizes Overview

3. Wal*Mart in Pineville, MO Macadoodle’s in Pineville, MO The Tavern in Siloam Springs, OK Sam’s Club in Fayetteville, AR Crossover Liquor in Fayetteville, AR Dickson Street Liquor in Fayetteville, AR Liquor Mart and Wine Shoppe in Fayetteville, AR The Spirit Shop in Fayetteville, AR Friendly Liquor in Fayetteville, AR Weddington Liquor in Fayetteville, AR Audited Stores StoresSKU’s Wal*Mart22 Macadoodle’s36 The Tavern32 Sam’s Club9 Crossover Liquor59 Dickson Street Liquor29 Liquor Mart and Wine Shoppe 45 The Spirit Shop22 Friendly Liquor14 Weddington Liquor29

4. Displays Wal*Mart had their Gin displayed from side to side Macadoodle’s display was from top to bottom.

5. Demographics BEEFEATER - GINGORDON'S - GINSEAGRAM'S EXTRA DRY - GIN TANQUERAY - GIN SIZE - 2 MEM 201.3178.1156.4105.6119.8114.3119.8111.4 SIZE - 3-4 MEM 21.939.548.2123.465.9111.154.378.4 SIZE - 5+ MEM 10.120.046.15.659.575.734.420.6 YOUNGER BUSTLING FAMILIES 3.6NA11.9NA47.8NA28.8NA OLDER BUSTLING FAMILIES 21.2NA55.1NA75.0NA65.3NA EMPTY NEST COUPLES 178.9NA382.4NA210.4NA117.7NA SENIOR COUPLES 563.9NA209.0NA79.7NA61.2NA RACE - AFRICAN AMER. 12.438.957.0150.5425.5530.856.481.7

6. Gross Margin by Supplier MFR WM Pineville, MO, GM% Mac Pineville, MO, GM% Tavern Siloam, OK, GM% Crossover Liquor, Ar GM% Liquor Mart and Wine Shoppe, Ar GM% Akay Ltd.Mean0.32 0.44 N224 Beefeater DistilleriesMean 0.330.35 N 33 Bellows and CompanyMean 0.210.24 N 12 Bombay Spirits CompanyMean0.460.330.530.48 N34364 Boodles DistilleriesMean 0.22 N 1 Booth's SpiritsMean 0.31 N 2 Heaven Hill DistilleriesMean0.29 0.320.29 N33 72 Hendricks DistilleriesMean 0.470.56 N 32 Ivanabitch LtdMean 0.310.32 N 22

7. Gross Margin by Supplier MFR WM Pineville, MO, GM% Mac Pineville, MO, GM% Tavern Siloam, OK, GM% Crossover Liquor, Ar GM% Liquor Mart and Wine Shoppe, Ar GM% James Burrough LtdMean0.32 0.46 N225 Martin Miller's LtdMean 0.20.14 N 11 MonopolowaMean 0.320.22 N 11 SacerazMean0.20.170.44 N114 Schenley Diageo GlobalMean0.460.350.59 N224 Seagram Company Ltd.Mean0.290.240.440.360.41 N26696 Tanqueray Gordon & Co.Mean0.30.310.460.370.42 N45577 White Rock DistillersMean 0.340.35 N 23 TotalMean0.340.280.470.330.36 N2236325944

8. Gross Margin by Number of Facings Mac Pineville, MO, GM% Mac Pineville, MO, F MeanN 1.2411 2.263 3.3318 6.214 Total.2836 Tavern Siloam, OK, GM% Tavern Siloam, OK, F MeanN 1.4732 Total.4732 Crossover Liquor, Ar GM% Crossover Liquor, Ar F MeanN 1.3354 2.375 Total.3359

9. Bombay Spirits Seagram’s Tanqueray Dominant Brands

10. Seagrarms Were in 10/10 stores 13 Skus 31 skus-stores 13/13*10 23.8% Stocking Rate Tanqueray Were in 10/10 stores 10 Skus, 20 Skus-stores 20/10*20 20.0% Stocking Rate “Battle of Brands”

11. Tanqueray 70% Seagram’s Extra Dry 70% Gordons 50% Household Penetration

12. 13 States carry Private Label gin Arizona California Georgia Idaho Iowa Massachusetts Montana North Carolina Oregon Pennsylvania Rhode Island Vermont Washington Private Labels

13. Tavern, Siloam Springs, OK Limit the number of sku’s per brand Increase selection in different brands Unnecessary need for Private Labels Recommendations