1. www.ei.org Compendex and Google Scholar

2. Presentation Notes Presentation is intended to serve as a slide library for presenting value of Compendex on EV vs. Google Scholar Select slides most appropriate for your selling situation, e.g.: Slides 3-13: Core Presentation – coverage overview, examples, main differences, value summary Slides 14-19: Detailed benefit comparison – relevance, organization, record details Slides 20-21: Coverage details – quick facts, coverage overlap Slides 22-28: Searching on EV – advanced options Slide 30: Side-by-Side quick summary 1 page guide can be used as a customer leave-behind as backup for presentation Questions? Contact Leah SnyderLeah Snyder

3. Agenda Why Compendex? Compendex and Google Scholar Side-by-side benefits comparison Coverage Details Searching Compendex on EV Summary

4. Compendex: Search Compendex to Find Relevant, Reliable Information Fast Quickly Zero in on Focused Engineering Content Sample Search: “Dolly” Compendex on EV Focused coverage and indexing ensure relevance Controlled terms offer insight and links to related content Google: Do not always get relevant results, even when limiting subjects Google Scholar - All Subjects: Google Scholar – Limited to “Engineering, computer sciences, & mathematics”:

5. Compendex The Trusted Worldwide Standard for Engineering Research Comprehensive engineering coverage Sources include: Scholarly journals, Trade publications, Conference proceedings, and more Coverage: Over 190 engineering disciplines, including civil, environmental, mechanical, mining, electrical, and general engineering Dates: With the Engineering Index Backfile dates to 1884, covering virtually every engineering innovation of the past 120 years Designed specifically for engineering research Sources selected by engineering experts Indexed using the Engineering Index Thesaurus Trusted by top researchers at 1000+ institutions worldwide, including: Academic Institutions: In more than 60 countries, including 98% of the top engineering schools in the United States* Leading Corporate Innovators: Including fortune 500 companies Government Establishments: Ranging from national labs to nuclear agencies and armed forces *Source: US News and World Report: America’s Best Graduate Schools, 2006

6. Compendex: Depth of Coverage Ensures Nothing is Missed General 11% Civil 15% Mining 12% Mechanical 12% Electrical 35% Chemical 15% Subject Coverage Engineering Management, Engineering Mathematics, Engineering Physics, Instruments and Measurement General Computers and Data Processing, Control Engineering, Electronics and Communication, Light and Optical Technology, Sound and Acoustical Technology, Electricity and Magnetism, Electric Components and Equipment, Electronic and Thermionic Materials, Electronic Components and Tubes Electrical Aerospace, Automotive, Fluid Flow, Heat and Thermodynamics, Materials Handling, Naval Architecture and Marine, Nuclear Technology, Plant and Power, Railroad Mechanical Agents and Industrial Chemicals, Agricultural and Food Technology, Chemical Apparatus and Plants, Chemical Engineering Processes, Materials, Coatings and Finishes Chemical Fuel Technology, Metal Groups, Metallurgical Engineering, Petroleum Engineering Mining Bioengineering, Building Materials Properties, Construction Materials, Geology, Ocean and Underwater, Technology, Pollution and Wastes, Sanitary Engineering, Transportation, Water and Waterworks Civil Coverage focuses on disciplines with average/ above average job growth projections* *US Dept of Labor, Bureau of Labor Statistics Occupational Outlook Handbook 2008-9

7. Compendex Information in context Content indexed for engineers by engineering experts Controlled vocabulary link to additional results truly related to specific search topics Confidence in results Content selected by editorial team with engineering expertise Trusted sources live up to Elsevier’s quality standards: Peer-Reviewed scholarly journals Leading engineering conferences Cutting-edge trade publications Suited for Complex and detailed research Data-rich results for efficient discovery Content not available anywhere else online provides in-depth view Historical content necessary for complete view of development of research and technology over time

8. Google Scholar Leveraging Google technology for scholarly research Extensive content Coverage: virtually any scholarly subject area including social sciences, medicine, engineering, etc. Sources Include: scholarly publishers, professional societies, the web Multidisciplinary across sciences No subject indexing – uses Google algorithm and citations to retrieve results and determine relevance Familiar interface In BETA phase of launch – not established as a research solution Growing as a resource for scholarly research Increase in coverage of Engineering literature, particularly from 1990’s – 2007* Limited coverage of historical information *Source: Journal of Academic Librarianship, "Google Scholar’s Coverage of the Engineering Literature: An Empirical Study“; John J. Meier and Thomas W. Conkling; Volume 34, Issue 3, May 2008

9. Engineering Village - Results Sorting options: Relevance, date, author, source, publisher Refine results: Facets leverage metadata from Compendex indexing

10. Faceted Search Results Answers and insight – not just standalone data View record counts within facets and export data or chart to analyze trends View research trends at-a-glance Grouped result data (‘facets’) and exportable charts display most prominent authors, countries, years, controlled vocabulary, etc. Gain perspective with additional terms & concepts associated with search Controlled vocabulary in facets and individual records Easily refine or expand search by controlled vocabulary, classification codes, and more Select terms to include or exclude from search

11. Search keywords, authors, publications, years, etc. Limit to “Engineering, Computer Science, and Mathematics” Retrieve millions of results with very limited options Can only refine by “all articles” vs. “recent articles” Google Scholar – Advanced Search

12. 1.Depth and Breadth of Coverage for Engineering Research 190+ Engineering Disciplines 2.Search leverages index data from Engineering Index Thesaurus to refine, expand, and link searches by index terms 3.Peer-reviewed journals, hard-to-find conference papers, and trade publications, plus historical content not available anywhere else 4.Comprehensive coverage of Engineering literature from 1884 – present 5.Trusted by top engineers and researchers at leading universities, corporations, and government facilities 1.Breadth of coverage across multiple disciplines for broad-based research Science, social sciences, health science, etc. 2.Search based on Google Algorithm leverages citation data (link from a result to that article’s citations) 3.Content available online, including peer- reviewed paper abstracts, theses, books, scientist homepages, public patent records, etc. 4.Comprehensive coverage of Engineering literature from 1990’s – present 5.Trusted by millions of people searching the web every day What are the Main Differences? Compendex provides deep insight into engineering; Google Scholar provides a very broad overview of many fields.

13. Trusted resource for 1000+ institutions around the globe Content sources expertly selected for engineering ensure relevant results from trustworthy publications Engineering-specific indexing provides context and further ensures relevance Transparency of selection process gives confidence in content Trusted search platform leverages indexing for faster, more efficient research

14. Agenda Why Compendex? Compendex and Google Scholar Side-by-side benefits comparison Coverage Details Searching Compendex on EV Summary

15. Search options include limiting by field, document type, thesaurus search, browse indexes, advanced search, searching tags, and more Indexing process links records and determines relevance Engineering Index Thesaurus is updated annually (includes controlled and uncontrolled vocabulary and hierarchy structure) Ensures results are distinctly relevant to the search term(s) Provides insight with additional related vocabulary, main headings, etc. Advanced search option allows limiting by some fields and limiting to subject area (“Engineering, mathematics, and computer science”) Results based on Google algorithm – details protected as proprietary information Relevance determined in part based on citations Relevant information to solve immediate problems faster “For me, [EV] works better than Google. Because Google comes up with a whole bunch of other stuff that is completely not relevant”* * ”Elsevier Engineering Village Attitude and Usage Study Among Corporate Engineers” September 2008

16. Evaluating Articles’ Relevance is Time Consuming Need insight to move research forward Google Scholar: All Subjects (525,000 results) Compendex (158,584 results) Sample Search: “Metallic Compound” Compendex on EV: Leverages indexing to offer sorting, filtering, and linking options Google: Impossible to gain insight with so many results and no way to organize Google Scholar: Limited (23,600 results)

17. Sort by relevance, date, author, source, title Quickly filter by fields including author, author affiliation, classification codes, controlled vocabulary, publisher, date, source type, and more Set up alerts, save searches, save records, export result data Tag records and create groups to share and collaborate Link to full-text on publisher site from results or record view View all records or “recent only” Link to more by same author Link to article citations Link straight to publisher sites – no detailed record “Google is like a large library where all the books are piled on the floor. You are just hunting through hoping you can find what you want. You kind of know you’re in the general section and that’s about it.”* Insight and Organization save valuable time * ”Elsevier Engineering Village Attitude and Usage Study Among Corporate Engineers” September 2008

18. Managing Results is Essential YearCompendex Google Scholar* Google Scholar 198011881302860 199024303905420 2000477684912600 20079670113015900 Google Scholar: unmanageable Google Scholar (limited): insufficient Compendex: comprehensive and focused Number of results per database per year Search Term: Metallic Compound * Limited to “Engineering, Computer Science, and Mathematics” Google Scholar: Broad Search Volume of results is useless for targeted research No focus on specific discipline or organized results Result: information overload Google Scholar: Limited Search “Engineering, Computer Science, and Mathematics” still too broad/vague for precise engineering focus Yet results too limited to be sure nothing is missed Compendex Comprehensive, trustworthy engineering coverage Indexing ensures results relevant for engineering Leverage indexing for organization options

19. Individual Record Details for efficient discovery and innovation Metadata from engineering indexing Consistent format and data across results Link from all record views to full-text on publisher sites Hyperlinked data uncover relationships in published research Highlighted terms show relevance at-a-glance No detailed records; often just record title Inconsistent format Link straight to publisher site without any further information Makes organizing, tracking, and identifying relevance near impossible Result details put record in context of greater research question to bring you to solutions faster Compendex Detailed Record

20. More than 10 million records Detailed Source List available Over 5,600 peer-reviewed journals, trade magazines, and conference proceedings indexed annually (selected by subject experts) Coverage dating to 1969 or to1884 when purchased with the EI Backfile (additional 1.7 million records) Updated weekly Over 650,000 records added annually Billions of records across disciplines; no exact record count available No source list; no way to know what is covered Less coverage of trade publications and conference papers No disclosure of dates covered, when records are added, etc. Doesn’t own or have control over content so no regulation of errors like misspellings, incorrect spacing, etc. Coverage Details Detailed Coverage Focused Research vs. Broad Overview

21. Coverage Overlap Selective in scope; only cover the most relevant content May not cover every volume of a journal May not cover every issue in its entirety Indexes content available only in print, including historical records not available anywhere else online Sources are not expertly or selectively chosen for inclusion; Don’t disclose how sources are decided Only covers about 50% of the trade publications and conference papers in Compendex* Google’s coverage of trade journals and conference proceedings is lacking – both are essential resources for staying up-to-date and well informed: *Source: Journal of Academic Librarianship, "Google Scholar’s Coverage of the Engineering Literature: An Empirical Study“; John J. Meier and Thomas W. Conkling; Volume 34, Issue 3, May 2008

22. Agenda Why Compendex? Compendex and Google Scholar Side-by-side benefits comparison Coverage Details Searching Compendex on EV Summary

23. Narrow by fields, browse indexes, set limits, select the database(s) that best suit your needs Engineering Village – Quick Search

24. Enter search terms in open entry box Engineering Village – Expert Search Expert Search Codes listed for reference Browse indexes to find all versions of your search term

25. Thesaurus Options: Select “Search” to search any terms Select “Exact Term” to find Thesaurus details for a known Ei controlled term Select “Browse” to scan an alphabetical list of index terms Engineering Village – Thesaurus Click terms to see Thesaurus details. Select terms to include in search.

26. Click on to see more information about the term Engineering Village – Thesaurus Selected thesaurus terms are automatically added to your search form

27. Search other users’ tags to gain new perspectives Share tags with other users Organize records of interest for yourself and groups Engineering Village – Record Tagging

28. Assign meaningful keywords Choose with whom to share: Public = All Engineering Village users can see the tags My Institution = only people from the users’ organization can see tags Private = Only the user can see their tags Or create groups to share tags with members Tag externally to 2collab or del.icio.us How Record Tagging Works 2collab: tag and share records in an environment specifically designed for scientific researchers Manage tagged content from Science Direct, Scopus, and EV in one central location

29. Agenda Why Compendex? Compendex and Google Scholar Side-by-side benefits comparison Coverage Details Searching Compendex on EV Summary

30. Best suited for discovery and applied research in engineering. Selective content and indexing provide in- depth, relevant coverage so you can: gain expertise in a new area trace a historical development quickly hone in on targeted solutions Includes conference proceedings, trade publications, and historical information not available on the free web Engineering Village leverages content in search features to: keep you up-to-date with solutions found by others provide insight into trends effectively manage research. Broad coverage makes it a practical starting point for general research in the preliminary stages of discovery. Cross-discipline content can help give a general sense of the research landscape in a variety of subject areas.