2. Campaign lenth September 10 th to November 30 th 2010 Analysed Períod September 10 th to November 30 th 2010 General Objetives : BRANDING Other lineaments of campaign: - Regional Presence - Coverage - knowledge in Centro América - Brand Awarness

3. Windows Live Hotmail

4. Fuente: Microsoft Completed % 99.39 Completed Clicks 37.272 Hired Clicks Completed Clicks Hired Clicks vs Completed Clicks

5. 0.12 0.14 0.22 0.16 % CTR 3.825.2142.916.675 Impresiones 3.351.150 2.230.429 Impressions, Clicks, Days CTR% Google % CTR Optimization Coverage by impressions IMPRESSIONS

6. Completed % 101.86 Clicks “El Salvador” 8.063 Clicks “Guatemala” 8.076 Google Hired Clicks vs Completed Clicks Hired Clicks Completed Clicks Impressions, Clicks, Days CTR%

7. Clicks Contratadas vs Clicks Cumplidas Completed % 100 Total Clicks 7.097 Total Clicks 9.042 Completed % 100 CONTENT SEARCH Google Hired Clicks vs Completed Clicks Hired Clicks Completed Clicks Hired Clicks Completed Clicks

8. Google Campaign Evolution Impresiones Clicks % CTR