1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Ten reasons why tape is here to stay Speaker Name – Title Date

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Now with Linear Tape File System (LTFS) 1. Tape offers continuous fast-paced innovation LTO-1 LTO-2 LTO-3 LTO-4 LTO-5 LTO-6 200 GB per cartridge at 86 GB/hour* 400 GB per cartridge at 173 GB/hour* 800 GB per cartridge at 576 GB/hour* And WORM 1.6 TB per cartridge at 864 GB/hour* And WORM And Data Encryption 3 TB per cartridge at 1 TB/hour* And WORM And Data Encryption And Linear Tape File System (LTFS) 6.25 TB per cartridge at 1.4 TB/hour** And WORM And Data Encryption And Linear Tape File System (LTFS) *Compressed at 2:1 **Compressed at 2.5:1due to larger compression history buffer

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 The most cost-effective way to handle massive data growth 2. Delivers the lowest cost of ownership LTO Ultrium offers the lowest cost of ownership in terms of: Media cost - LTO-6 estimated at 2.5 ¢ /Gbyte (compressed 2.5:1) On-going energy costs for power and cooling– see following slide High densities in a small footprint reduce cost of physical storage space

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Tape requires very little energy for power or cooling 3. Tape is COOL! – literally! “ In summary, we have documented that disk is more than 15x more expensive than tape...and uses 238x more energy (costing more than the all costs for tape) for an archiving application of large binary files with a 45% annual growth rate, all over a 12-year period. ” David Reine and Mike Kahn, The Clipper Group, “Throughout ESG’s study and scenarios, the LTO Tape option was the least costly backup solution (in terms of TCO) over a 5-year period by a substantial margin.” Mark Peters, Enterprise Storage Group 2011

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Offers protection that other solutions are unable to match – even in the cloud 4. Tape provides the ‘last line of defence’ When Google Gmail suffered one of its worst outages in recent history, thousands of accounts were deleted by a software bug. Fortunately they were able to rely on backup tapes to save the day. 1 CDP Mirroring InstantDevice failure Equipment failure 2 Snaps Clones Seconds to minutes Device/equipment failure Data corruption User error Site destruction 3 Remote replication Two-stage backup 4 Tape backup and restore Off-site DR & archiving Minutes to hours Hours to days Virus & hacker attack Natural disasters Device/equipment failure Data corruption User error Site destruction Level Protection Recovery Time Protects Against Disk-based Tape-based

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Read after write verification for reliable writes Servo tracking to help ensure precision tracking Better error rate than disk! 1x10E 17 bits vs. 1x10E 15 bits WORM support ensures data immutability AES-256 bit encryption Easily removable “off-line” storage 5. Delivers durable long-term storage More reliable, safe, durable and accessible than disk LTFS Tape minimises dependencies and maximises recoverability: Self describing open standard LTFS tapes ensure application independence, transportability and protection from obsolescence LTFS enables ease of locating and restoring files 30 year shelf life (5x longer than disk) Inherently more stable magnetic medium than disk for long term storage Available with WORM tape media to prevent accidental over-write Reliable data retention Safe data retentionDurable data retention Accessible data retention

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Tape-based data encryption from LTO-4 onward to protect data at rest 6. Tape offers added security Organization reporting security breachTimingNumber of lost records involved Cause TD BankSeptember 2012260,000Lost tapes Cattles GroupJanuary 20121.4 millionLost tapes Science Applications International CorpSeptember 20114.9 millionLost tapes Growing numbers of data breach – including high profile cases of lost media: IDC predicts that during the next decade 100x more data will need to be protected for regulatory compliance, corporate governance, litigation support, records management, and data management initiatives.

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Tape provides a high capacity, low cost and highly scalable storage tier 7. It’s uniquely positioned for the ‘BIG DATA’ challenge

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 HP StoreOpen with LTFS - making tape as easy to use as disk: View and access files on tape through your file browser Use a number of standard disk-based functions including drag-and-drop functionality Readily interchange LTFS tapes between platforms, vendors and different stages in the workflow Protect investment – LTFS makes it easy to restore files after long-term archival without system or application dependencies And automated media health and data integrity verification mitigates concerns of long-term data access 8. An ideal solution for digital archiving With Linear Tape File System (LTFS) for enhanced usability Source: ESG 2010 Providing cost-effective, dependable archive for growing volumes of digital assets

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 And capacity demand continues to spiral upward 9. Still the most popular for data protection Tape media capacity shipments are reaching record levels with double digit growth year on year. Tape capacity shipments continue to outstrip external disk capacity shipments Sources: IDC WW Disk Storage Tracker Q2 CY12 SCCG Tape Media Tracker Q2 CY12 77% of enterprise companies surveyed continue to rely on tape for backup and archival in 2012 Source: Storage IT Decision Makers, June 2012 CY12, Q2: 4,855 PB (uncompressed) 15% y-o-y growth

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 There’s a large worldwide tape market and significant on-going investment 10. Tape has a bright future The tape market was worth $2.3bn in 2011 (hardware and media) and over $1bn in H1 2012 according to IDC and SCCG The amount of data kept on tape is expected to grow at a compound annual growth rate (CAGR) of 45 % from 2010 through 2015 according to INSIC (November 2011) More than 4.3 million LTO Ultrium drives & 200 million LTO Tape cartridges have shipped since the technology was first launched HP is the #1 for branded tape drive shipments and #1 for LTO Ultrium Tape Drives HP alone has shipped more than 2.5 million LTO Ultrium Tape drives Source: IDC Q4 2010 LTO technology provider consortium of HP, IBM, Quantum continue to invest in LTO Ultrium technology. This industry standard format: Drives the pace of innovation Underpins availability and competitive pricing Provides investment protection and compatibility Offers a robust future roadmap

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 “ Tape is still the least expensive media for capacity, and today’s tape is no slouch when it comes to speed either.” Howard Marks, Network Computing “The tape industry should stop making excuses and instead raise its head with pride. Tape is great for archiving and nothing else comes close, in fact the gap with disk competition is going to widen in tape’s favour.” Chris Mellor, The Register “Today, tape is on the cutting edge in providing highly cost-effective and reliable answers to certain data storage challenges. It turns out that what is outdated is not tape itself, but the perceptions of tape.” Mark Peters, Information Week Experts agree...Tape is here to stay!

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you