1. Growing Small and Mid-Sized Businesses Fast with MySQL on Windows Partner Guidance Document

2. © 2010 ORACLE Corp, www.oracle.com Oracle MySQL Partner Guidance Document With many Small and Mid-sized businesses expanding their operations on a limited budget, the open source option delivers a scalable, reliable and high performance platform that keeps total cost of ownership extremely low. Many SMB's are realizing significant cost savings by using open source products to power web sites, business-critical enterprise applications and packaged software. MySQL - the world's most popular open source database is a proven business-critical database that provides incredible scale and performance at a significantly lower total cost of ownership. At the same time, MySQL is also easy to deploy, easy to use, and requires low administration which makes it ideal for small and mid-sized businesses competitive, economically challenging environment. Campaign theme: Growing Small and Medium Businesses Fast with MySQL on Windows This campaign is designed to generate leads for MySQL Enterprise Edition subscription. Links to additional product/offer information: http://www.oracle.com/us/products/mysql/mysqlenterprise/index.html http://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdf http://www.oracle.com/partners/en/knowledge-zone/server-storage/050746.html MySQL Enterprise Flash Demo: http://www.oracle.com/pls/ebn/swf_viewer.load?p_shows_id=10146324 Product/Offer This campaign is targeted at Small and Mid-sized businesses. These are some typical challenges they can face: Reducing Cost: For growing organizations, adding more infrastructure capacity require large up front software and hardware investments MySQL can help these organizations scale-out their infrastructure at low cost of acquisition, low administration cost and reduced cost of downtime. Compared with Microsoft MySQL SQL Server, MySQL can help SMBs reduce licensing costs up to 90. Broad Platform Support: Unlike Microsoft SQL Server, MySQL supports over 20 operating systems and platform combinations including Linux, Windows, Mac OS, Solaris, HP-UX and many more. MySQL users are not locked-in to a single operating system or platform and have the flexibility to deploy MySQL in a heterogeneous computing environment. Performance and Scalability: The latest release of MySQL 5.5 delivers major improvements in performance & scalability on Windows: Up to 500% performance gains for the MySQL 5.5 Release Candidate version over MySQL 5.1 in Read Only operations. Market Opportunity

3. © 2010 ORACLE Corp, www.oracle.com What is this Campaign About? Small and Midsize companies (with less than 500 employees) Business management IT management Microsoft Windows and Visual Studio users DBAs What types of business pains does this campaign especially relate to? Customer pains - businessAudience Lower TCO - MySQL Enterprise delivers 90% total cost of ownership savings over proprietary alternatives. Highly Scalable - The world's fastest growing organizations use MySQL, open source software and commodity hardware to economically handle 10x annual traffic growth. Trusted, Secure, Reliable Platform From A Market Leader - With over 70,000 downloads daily, MySQL benefits from the testing and feedback of its large installed base and the backing of a top tier technology vendor. Key messages MySQL Enterprise Edition – the world's most popular open source database can help small an medium-sized businesses achieve rapid growth on a limited budget. An increasing number of SMBs are turning to the leading online database, MySQL Enterprise, to lower database TCO and speed innovation with fast, safe deployments of online, enterprise-class applications. MySQL offers a robust feature set, high performance, and exceptional reliability, scalability and availability. Positioning statement What types of technical or IT pains does this campaign especially relate to? Customer pains - technical Latest MySQL 5.5 Enterprise Edition. The MySQL Enterprise Edition subscription offering includes the most comprehensive set of MySQL database software, monitoring and production and support : MySQL Enterprise Server - delivers optimal performance, reliability, security and uptime. MySQL Enterprise Monitor - provides a "Virtual DBA Assistant” that monitors production database applications, minimizes security vulnerabilities, improves replication, and optimizes performance. MySQL Production Support - enables customers to maximize the availability of database applications. Product focus PainFocus GrowthQuickly build, and deploy efficient, effective and secure Web based applications ReliabilityMaximize web site up-time and customer experience CostAttain significant economies in administrative overhead PainFocus ScalabilityAbility to scale applications to meet the ever-increasing volume of users, transactions, and data. PerformanceAchieve optimal site performance to handle massive increases in critical data CostReduce licensing, and maintenance costs

4. © 2010 ORACLE Corp, www.oracle.com How the Product/Offer Can Help What’s in it for you: Get great margins by selling MySQL Enterprise subscriptions Establish a revenue annuity stream from subscription sales Sell your services along with MySQL-focused Web infrastructure integration and deployment services, and make more profit. Leverage Oracle MySQL resources to identify and close opportunities What’s in it for your customers: : Cost Savings: MySQL can help your customers attain significant economies in administrative overhead Growth: Quickly build, and deploy efficient, effective and secure Web based applications and services Reliability: Global mission critical support and service Benefits Proof Points According to a recent TNS Gallup survey conducted in Europe, Open Source Software (OSS) and MySQL are showing great momentum within SMBs. The key motivations of SMBs for using MySQL are: #1: Cost savings #2: Choice of OS & programming language #3: Performance & scalability #4: Ease of use “We migrated major applications to MySQL to meet thePlatform's rapid business growth. Plus, we saved over $1 million dollars in database licensing and maintenance costs.” Phil Hildebrand, Database Manager, thePlatform "We estimate that we have saved over $1 million dollars in proprietary database licensing fees and DBA salaries by choosing MySQL. MySQL's ease of use and the tools provided by MySQL Enterprise enable Clickability to manage over 25 MySQL database servers without a full-time DBA.” Jeff Freund, CTO and Co-founder, Clickability

5. © 2010 ORACLE Corp, www.oracle.com Your Next Steps – Start generating new business today! Subject Line: SMBs: Accelerate the Growth of your Business and Lower Cost with MySQL on Windows Body copy: Learn More About the Best Open Source Database for Your Business MySQL Enterprise – the world's most popular open source database can help you achieve rapid growth on a limited budget. Small and Mid-sized businesses everywhere are turning to MySQL Enterprise to deliver scalable, reliable and high performance database applications for an extremely low total cost of ownership. And, MySQL Enterprise works with popular operating systems and programming languages such as Windows and Java and provides visual tools that proactively advise you on how to find and fix performance or security issues. If you are looking to lower the costs associated with developing and deploying your databases, MySQL on Windows is a great choice for your organization that will help you: Reduce licensing costs up to 90% compared to SQL Server Reduce hardware expenditure by up to 70% and reduce downtime up to 60% Avoid the functional limitations of Microsoft Access and SQL Server Express Develop on Windows, then deploy on your choice of Windows, Linux, or the Solaris OS Get your FREE copy of the white papers MySQL on Windows – Why, Where, and How. Watch the latest MySQL Enterprise Edition - Flash DemoMySQL Enterprise Edition - Flash Demo To find out how you can get started with MySQL on Windows, contact > Visit the MySQL Knowledge Zone for additional information on MySQL products and sales tools and resourcesMySQL Knowledge Zone Click here for more information: Send out a mailing to your prospects! Tell your SMB customers how MySQL Enterprise can help deliver scalable, reliable and high performance database applications for an extremely low total cost of ownership. Check the MySQL Enterprise resources for specific customer success stories, whitepapers, and datasheets.MySQL Enterprise resources View additional helpful resources and our customer case studies

6. © 2010 ORACLE Corp, www.oracle.com Your Next Steps – Start generating new business today! Headline: Increased Manageability, Higher Performance Body copy: Latest MySQL 5.5 Enterprise Edition Available Now! MySQL Enterprise Edition enables you to deliver high performance, scalable Online Transaction Processing (OLTP) database applications. It is a fully integrated, transaction-safe, ACID-compliant database. Database Partitioning allows you to improve performance and management of very large database environments. MySQL Enterprise Edition includes the following tools: MySQL Enterprise Backup—Performs online "HOT" backups of your MySQL databases with compressed backup files, backups of subsets of InnoDB tables, and point-in-time recoveryMySQL Enterprise Backup MySQL Enterprise Monitor—Continuously monitors your database and proactively advises you on how to implement MySQL best practices, including providing tips and security alertsMySQL Enterprise Monitor MySQL Query Analyzer—Improves application performance by monitoring query performance and accurately pinpointing SQL code that is causing a slow downMySQL Query Analyzer MySQL Workbench—Offers data modeling, SQL development, and comprehensive administration tools for server configuration, user administration, and much moreMySQL Workbench Do you need a reliable, high-performance and easy-to-use database to power your Windows applications? MySQL provides the visual database design, development, administration and monitoring tools that help Windows database developers and DBAs confidently develop and run business critical in-house applications and provides ISVs with the tools they need to enhance their Windows development and support capabilities. MySQL on Windows gives you the flexibility to deploy applications on different platforms, choosing Linux/LAMP, or one of the 20+ operating systems MySQL runs on. Learn more about MySQL today!  Click here to access your MySQL Enterprise Data Sheet: http://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdfhttp://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdf  Watch the latest MySQL Enterprise Edition - Flash DemoMySQL Enterprise Edition - Flash Demo  Download the ‘MySQL on Windows – Why, Where, and How’ Set-up a landing page for your prospects to visit (optional) Include details for a web page in your mailing that prospects can visit to find more information. See below for some suggested text for a landing page on your website.