1. Growing Your Business with Social Media David Gerzof Richard @DavidGerzof

2. Social Media is NOT new Humans are about Connecting & Sharing The two core ingredients of all social media platforms.

3. Two Time Periods Pre-Internet & Post-Internet

4. Who Will Tell Your Story? Customers? Competitors? Outsiders? The question is who NOT “when” or “if” How you prepare and engage will make all the difference Define your voice - meme

5. Marketing Your Business Typical Marketing Questions: Who are we marketing to? Who are our decision makers? Where are they? What Influences their decisions?

6. A Few Places Where They Might Be Facebook – Connection to friends, sharing of life through updates YouTube – Popular video sharing platform, 2 nd largest search engine after Google Flickr – Popular photo sharing site Blog – Wordpress, Blogger etc. used on your domain Twitter – Fastest Growing Micro-blog – quick updates

7. Marketing Your Business Typical Marketing Questions: Who are we marketing to? Who are our decision makers? Where are they? What Influences their decisions?

8. Listen first….. Set up a listening post – www.search.twitter.com, http://www.google.com/realtime www.search.twitter.com http://www.google.com/realtime Find where people are talking about the problem you solve Listen to you customers & potential customers

9. …then act Three “E’s” of Social Media: Engage Entertain Experiment

10. BlendTec

11. Great Customer Service Tool People want instant resolutions They know: – brands should care about their digital reputations – News travels fastest by social media Great Examples – @ComcastCares – @Zappos_Service – @Boloco

12. Tap into your Customers Your best content will come from your customers: Happy customers Unhappy customers Potential customers

13. What Do I Need? And/OrAnd

14. SEO Benefits Fresh, original content most important element of on site SEO Social media allows you to create relevant content on a daily basis Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages

15. Manage Your Social Media If properly managed, social media could be one of your company’s top marketing and crisis communication tools Own your accounts Monitor what’s being said – set up listening posts Engage individuals online and offline Enforce your social media policies The Sentinel Effect

16. Measurement Friends & Followers Link clicks –bit.ly Page views Referral traffic Mentions Sales

17. Thank you @DavidGerzof @DavidGerzof