1. Growing a Consulting Practice in 2013 IEEE Consultants’ Network of San Diego April meeting 2013

2. www.softwaresynergistics.com 619.667.3928

4. Ways to Grow a Business Marketing Sales Operations Strategic

5. Marketing Define what you do  What does your company offer?  Who do you sell to? Define your product line  Evaluate your previous projects  Determine what you can package  Determine demand

6. Marketing Pricing  Determine: Value Competition Costs Targeting the market you want

7. Sales Finding Prospects Qualifying Prospect Getting the right pitch Overcoming objections Asking for the deal Closing the deal

8. Operations Bundle Expenses Modern accounting options “Tele-commute” Bundle projects Rent vs Buy

9. Strategic Outsource Job shop Partnerships Acquisitions Merger Sale of Business

10. Michael Bryant Software Synergistics www.softwaresynergistics.com/ieeecn 619.667.3928