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Www.DealerMarketingSystems.com Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.

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Presentation on theme: "Www.DealerMarketingSystems.com Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for."— Presentation transcript:

1 www.DealerMarketingSystems.com Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for Increasing Sales with Social Media Darrell Amy John Pulley damy@dealermarketingsystems.comjpulley@dealermarketingsystems.com Facebook.com/DealerMarketingSystems Twitter: @DlrMktgSys

2 www.DealerMarketingSystems.com Why Should I Care?

3 www.DealerMarketingSystems.com Why Should I Care? Conversations create sales relationships Enhance placement in search engines Leverage new communication channels Position your dealership as a tech leader

4 www.DealerMarketingSystems.com Two Levels of Social Media DealershipSales Reps FacebookDealership PagePersonal Pages TwitterDealership TwitterPersonal Twitter LinkedInDealership ProfilePersonal Profile YouTubeDealership Channel WebsiteDealership Blog

5 www.DealerMarketingSystems.com Social Media Mix Twitter Facebook LinkedIn YouTube

6 www.DealerMarketingSystems.com Twitter Build Your Audience Connect to Prospects Share news, ideas, events… Have sales reps follow the Twitter feeds of their prospects SALES STRATEGY Monitor for tweets about your dealership and your competitors DEALER STRATEGY

7 www.DealerMarketingSystems.com Facebook Put a face on your company Build your dealership’s brand personality Share pictures and success stories Use Facebook (and EventBrite) to promote and ticket events DEALERSHIP STRATEGY

8 www.DealerMarketingSystems.com LinkedIn Connect with Colleagues Contribute to Groups Answer Questions Get Introduced to Prospects Join local groups and contribute to local business discussions SALES STRATEGY

9 www.DealerMarketingSystems.com YouTube Answer questions Position your company as the expert Support your sales/service processes Link to YouTube videos from website, Facebook and Twitter. DEALER STRATEGY Include YouTube video links in proposals and emails to prospects SALES STRATEGY

10 www.DealerMarketingSystems.com YouTube

11 www.DealerMarketingSystems.com Website Social Media Icons Twitter / Facebook Feeds Tweet This Like This Addthis.com

12 www.DealerMarketingSystems.com Search Engines Fresh, Relevant Content Be the Expert Claim Local Listings Google Places, Bing Local Create Inbound Links

13 www.DealerMarketingSystems.com What do you do now? Build an Audience Create content that is: Free Informative Relevant Engaging Updated often

14 www.DealerMarketingSystems.com How do you get started? Download the Social Media Starter Guide www.DealerMarketingSystems.com/social www.DealerMarketingSystems.com/social Follow us on Twitter: DlrMktgSys Call us for a consultation and a free copy of our book John Pulley 214-224-0050 ex. 301 jpulley@dealermarketingsystems.com

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