1. Connotation vs. Denotation Popular Cars from the 1960s
Thunderbird
Falcon
Charger
Comet
Mustang
Barracude
What emotions do these names evoke in people?
What kind of performance could you expect from each of these cars?
Why do you think these names were selected, and for what kind of buyer?

2. Thunderbird

3. Falcon

4. Charger

5. Comet

6. Mustang

7. Barracuda

8. Your Turn! Rabbit Pinto Colt Civic Starlet Gremlin
How are the associations we make with these names different?
What kind of performances could you expect from each of these cars?
Who might you expect to buy them?
Why do you think these names were selected?

9. Rabbit

10. Pinto

11. Colt

12. Starlet

13. Gremlin

14. Denotation
Connotation
The literal meaning of a word.
The dictionary definition of the word
The association and reaction people make with a word.
The emotional connections related to a word.
How could understanding connotation and denotation help to understand the author’s purpose and motive??

15. Connotation vs. Denotation
Warm Up: Write a connotative and denotative meaning for each word.
Heart
Snake
Chicken
Home
Sun
Dark