1. Super Bowl Advertising Bryant Cornell Greg Laybourn Caitlin Flynn

2. Super Bowl Background The 2008 Super Bowl was the highest rated TV show in the U.S. 93 million TV viewers. 2009 expects 140 million

3. Ad Campaigns Companies introduce new ad campaigns and use the grand stage of the Super Bowl to create a buzz Companies also use this as an opportunity to use follow-up campaigns Budweiser Frogs Follow up Ad (frogs)frogs

4. Online Age Successful ad campaigns generate a large amount of internet buzz Super Bowl 2008 advertisers saw a collective 50% increase in Web traffic the day after the big game From 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday. Budweiser brands generated the most online buzz.

5. Online Age (Cont.) This year, all but 2 of the ad slots had gone by early December, the last slots are reportedly going for around $3 million up from $2.7 million in 2008. 2008 Super Bowl, Yahoo! reported an 800% increase in Super Bowl ad search related terms. Top companies spent more than 200 million dollars with ABC to showcase their brands

6. Economic Dropout FedEx and General Motors will not be buying spots this year. FedEx blamed the economy GM said the timing was just wrong.

7. Ad Innovation KFC, spotlighted its new hot wings menu item during the 2008 Super Bowl, KFC offerd to donate $260,000 to charity in the name of the first player or performer who does the chicken dance One of the most creative is Pepsi and DreamWorks' 3-D effort touting "Monsters V. Aliens" and SoBe. Intel made the 125 million viewing glasses

8. Most Famous Commercials SUPER BOWL COMMERCIALS

9. Reference http://money.cnn.com/2009/01/09/news/ companies/superbowl_ads/index.htm http://adage.com/superbowl09/ http://www.usatoday.com/money/advertis ing/adtrack/2009-01-18-super-bowl- commercials_N.htm