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Published byGavin Andrews Modified over 9 years ago
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Jed Connelly Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005
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COMBINED SALES 627,700 UNITS 1998 RESULTS 1,000,000 900,000 800,000 700,000 600,000 units
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2004 RESULTS SALES 1,013,000 1,000,000 900,000 800,000 700,000 600,000 units 61% INCREASE UP 191,000 UNITS LOW INCENTIVES HIGH RESIDUALS RECORD DEALER PROFITS
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$8 BILLION OPERATING PROFIT NISSAN TODAY 10% RETURN
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THE NISSAN APPROACH A SYSTEM FOR SUCCESS PRODUCTS FOR THE FUTURE STAYING THE COURSE
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NEW PRODUCTS
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FUTURE PRODUCTS NEW SENTRA NEW ENTRY- LEVEL SEDAN NEW ALTIMA MORE TO COME …
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THE MILLENNIALS
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PRODUCT BUZZ
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BREAKTHROUGH PRODUCTS INFINITI M
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FUTURE PRODUCTS WHERE ARE THE NEW PRODUCTS FOR TOMORROW?
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COMPANY PROFITS INCENTIVE DRIVEN SALES?
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JUNK IN THE TRUNK
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THE REAL COST OF INCENTIVES US SALES17,000,000 $17,000,000,000 x $1,000 incentives
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THE REAL COST OF INCENTIVES US SALES17,000,000 $51,000,000,000 x $3,000 incentives
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THE REAL COST OF INCENTIVES
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THE GOOD NEWS FIND NEW WAYS TO MARKET OUR VEHICLES MOVING AWAY FROM INCENTIVES
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THE PROOF … IS IN THE PARKING LOT
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RETAIL NETWORK
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Jed Connelly Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005
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