1. CHAPTER ONE INTRODUCTION Fake Stuff © 2011 Taylor and Francis

2. Key Ideas  Counterfeit Culture  Intellectual Property Rights  The Meaning of Counterfeit Goods  Methodology and Fieldwork of Anthropology © 2011 Taylor and Francis

3. Definition of Counterfeit Culture  Counterfeiting has become a cultural touchstone as consumers seek the symbolism of the brand, without having to pay its cost.  Exemplified by national media’s attention and ranking of counterfeiting:  TIME Special Report – Top 10 Chinese Knockoffs http://www.time.com/time/specials/packages/article/0,28804,1998580_1998579_199 8575,00.html  China Daily: Top 10 Shanzhai Phenomena in 2009 http://www.chinadaily.com.cn/china/09tentopnews/2010-01/11/content_9301764.htm © 2011 Taylor and Francis

4. Media Reporting on Counterfeiting in China  Media reports on counterfeiting increased enormously since 2008 4 15 45 58 75 73 63 56 82 99 2566 5888 02000400060008000 1998 2000 2002 2004 2006 2008 © 2011 Taylor and Francis

5. International Definition of Intellectual Property Rights  Intellectual property rights as “rights given to people over the creation of their minds. Creators can be given the right to prevent others from using their inventions, designs or other creations. (World Trade Organization) © 2011 Taylor and Francis

6. International Regulations on Intellectual Property Rights protection  Paris Convention for the Protection of Industrial Properties http://www.wipo.int/treaties/en/ip/paris/trtdocs_wo020.html  Berne Convention for the Protection of Literary and Artistic Works http://www.wipo.int/treaties/en/ip/berne/trtdocs_wo001.htmlhttp://www.wipo.int/treaties/en/ip/berne/trtdocs_wo001.html  WTO TRIPS: Patents, Industrial Designs, Copyright and related rights, trademarks, geographical indications, undisclosed information http://www.wto.org/english/tratop_e/trips_e/trips_e.htm  Madrid Agreement Concerning the International Registration of Marks http://www.wipo.int/madrid/en/legal.../trtdocs_wo015.html © 2011 Taylor and Francis

7. Fieldwork – multi-sited research © 2011 Taylor and Francis

8. Fieldwork – Pearl River Delva © 2011 Taylor and Francis

9. Scope of Counterfeiting in China © 2011 Taylor and Francis

10. Meaning of Counterfeit Culture  Plagerisum for profit making  Disruption Innovation Model of Intellectual property rights (IPR)  Culture Jam  Counter-branding campaign  Post-modern reording of global realities: Post- Fordism, Wikinomy, Blue Ocean Strategy, Open system concept  An important way for developing countries to develop their market economy

11. Meaning of Counterfeit Culture (cont’d)  transport and transform social and commercial capitals across different realms of cultural representations  local expressions of anti-Chinese government control of media and culture  a sense of cultural intimacy  Local expressions of anti-globalization  Open-source platform -oriented