1. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

2. IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done. Grow your business by reaching more customers with Bing Ads

3. Learn how you can IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

4. Microsoft Confidential Bing is the search engine that brings web results together to help you spend less time searching and more time doing

5. 1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 2. comScore Core Search (custom), December 2014.

6. Find your audience anytime, anywhere Reach a high-quality audience with ads that reach searchers across all devices At home Target by location, time, demographics, age and gender, and even by device to find your perfect customer. On the go Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.

7. It is now essential for small businesses to have a local search strategy Tablet 81% of tablet owners use those devices for local searches. 3 1. Source: Nielsen, The Digital Consumer Report, 2014 2. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 2014 3. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014 We spend where we live

8. Applicable to all types of businesses Bing Ads delivers a substantial share of paid clicks by vertical comScore qSearch (custom), US, September 2014; industry categories based on comScore classifications. Home furnishings 33% Telecom 33% Retail 30% Travel (Airlines) Lifestyles (Food) 34% 38% Auto (Manufacturers) Training and education 61% Financial services 38% 35%

9. Access searchers not found on Google

10. Yahoo is now the default search engine for Firefox, helping it to gain ground in search market share Let’s put search where people are, instead of expecting them to come to the search box

11. Bing Ads has powerful features that help you target searchers Features to refine your markets

12. You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.

13. Use these features to help your ads generate more traffic Sitelink Extensions let you include more links in your ads. Location Extensions let you include your nearest business address and phone number in your text ads. Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.

14. Add up to two lines of descriptive text under your Sitelink Extensions With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size. This allows you to create richer, more relevant ads that take up even more real estate on the search results page. 1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.

15. What’s the bottom line?

16. Get more from your ads Agency history and expertise Agency size (employees, billings) Specific vertical industry/location experience Biographies of key executives and potential members of your account team and their relevant experiences Call out certification and accreditation of individual team members Examples of agency experience in the vertical market Case studies with results Client portfolio (average tenure, retention rate) Billing policies and terms Pricing structure (i.e. retainer, commission, time, spend or performance based) Higher value services and fees SLA terms Frequency of team phone calls, on-site visits and reports Training and onboarding services IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions.

17. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

18. blog.bingads.com facebook.com/bingads twitter.com/bingads slideshare.net/bingads Profile: linked.in/1evlGtD Showcase: linkedin.com/company/bing-ads Stay connected