1. Representation Dr Chris Simpkins Director General The Royal British Legion

2. Representation Vision ‘Public and political support ensures the welfare and interests of the Armed Forces community, as enshrined in the principles of the Armed Forces Covenant, are upheld’

3. Representation Mission ‘To influence and advocate for the Armed Forces community’

4. Representation Challenges –Competing public, political and resource priorities –Maintaining support as influence shifts more locally and decentralised among agencies –Defining practical meaning of ‘special treatment’ and ‘no disadvantage’ –Building strategic relationships

5. Representation Core competencies –Producing evidence –Harnessing support –Promoting change –Influencing change

6. Representation Top four strategic initiatives –Build data collection and reporting capacity across the UK –Proactively develop a range of position statements on key issues –Develop a range of policy recommendations –Build community campaigners’ toolkit