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Mid 50% of Conversions Top 25% of Conversions Lowest 25% of Conversions.

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Presentation on theme: "Mid 50% of Conversions Top 25% of Conversions Lowest 25% of Conversions."— Presentation transcript:

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3 Mid 50% of Conversions Top 25% of Conversions Lowest 25% of Conversions

4 Top 25% of Conversions Ensure that your ads are 100% live. Maximize exposure during this period. Mid 50% of Conversions Flexibility here based on how your weekly or monthly budget is tracking. Great area for extensive testing to try to improve conversions. Bottom 25% of Conversions Consider not displaying ads during this period. When $ is tight, this is first on the chopping block.

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6 Buyers Novice Buyers Brand Loyalists Price Shoppers Emotional Buyers

7 Novice Buyers Best 5 htp Top-rated 5 htp 5 htp product reviews Price Shoppers Discount 5 htp 5 htp on sale Bargain5 htp Brand Loyalists Meridian naturals 5 htp 5 htp at bulknutrition Twinlab 5 htp Emotional Buyers Feel better with 5 htp 5 htp benefits Weight loss and 5 htp

8 “ Compare and Save” “Best Value” Flat Rate Shipping Cost Per Serving

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10 Search QueryImpressionsClicksCTRAvg CPCConv.Conv. RateCost/Conv. bodybuilding supplements295099783.31%0.3370.72%46.28 whey protein23000510080.44%0.64191.88%33.87 supplements11290567105.94%0.561241.85%30.38 cheap supplements45163237.15%0.3741.24%29.56 protein powder6590712701.93%0.42211.65%25.59 super pump 250220994632.10%0.4791.94%24.04 cheap protein powder200121210.59%0.3131.42%22.1 muscle milk21823321240.97%0.31321.51%20.37 optimum nutrition7086110681.51%0.53312.90%18.09

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