1. Games Workshop Tabletop board game company

2. Introduction 1.Background 2.Target Audience 3.Key Communication 4.PR Objectives 5.PR Strategies 6.Target Press 7.PR Ideas 8.Promotional Partners 9.Words – don’t need to include this part

3. 1. Background Products : Specializes in tabletop board games and miniature models Products : Specializes in tabletop board games and miniature models -Warhammer Fantasy, Warhammer 40,000, and The Lord of the Rings strategy battle game etc. Brands : Games Workshop Specialty : – Licensed game, These games were made by mainstream toy companies and available in standard toy and department stores rather than just in Games Workshop and specialty gaming stores.. – Spots the Space Marine Controversy. Extra interesting info : Extra interesting info : – Yearly Games day events held by Games Workshop

4. 2. Target Audience Primary Middle age single Males (Ages 25-34) Fans of the Warhammer 40,000 Series - Game lover Secondary Middle age single Females (Ages 25-34) -Fans of other board games -Interested in playing the Warhammer 40,000 Series

5. 3. Key Communicati on Brand name : Games Workshop Brand name : Games Workshop Products : Tabletop board games and miniature models Products : Tabletop board games and miniature models - Warhammer Fantasy, Warhammer 40,000, and The Lord of the Rings strategy battle game etc. Miniature Items Miniature Items Specialty : Specialty : – Give Creative thinking for strategy – Have communication Extra interesting info : Extra interesting info : – The creative teams behind the miniatures and games designs

6. 3. Key Communicatio n ( cont ’ d )

7. 4. PR Objectives The seasonal expansion of sales in the Americas during the winter, with the main target being the people in the United States and Canada that are already fans of the Warhammer 40,000 series. The secondary target is the people who play other table top games and want to play our series without having to worry about what to buy to start an army. The sale of a whole Space Marine Chapter of the Black Templers (1,000) Model army. And the Imperial Guard Regiment of the Death Korps of Krieg (1,500) model army.

8. 5. PR Strategy Enhance people’s need for the creative thinking by providing some game battle place. Get awareness of the miniature from the people by create some new model. Get interest in the miniature and tabletop board game within local events. Build a good image of the company by leading some charity or social campaign which will bring positive, helpful influence to the public.

9. 6. Target Press Professional Press Gamers Online Press Times Online, Google News, Facebook…

10. 7. PR Ideas Selling books, novels, guide books, rule books and art supplies. products’ photos contained Interview with Gamers people’s benefits Custom designed miniature differently Executive interview with gamers Invite people who is playing game through the event Free using battle place and games for event days

11. 7. PR Ideas ( cont ’ d ) Design competition among designing people Design competition among designing people Miniature day Miniature day – Making miniature contest, free gift Self handmade photo frame making event Self handmade photo frame making event Photographic contest Photographic contest – Prize : a set of miniature Event Game Battle Event Game Battle – With make stage to play

12. 8. Promotional Partners Vimeo/ Youtube Vimeo/ Youtube - Game playing video Play/ performance (costume) Play/ performance (costume) New launching game magazines New launching game magazines - 1 free gift

13. 9. Words Love our game Love our game Enjoying life Enjoying life Less stress Less stress All use All use

14. Thank You !