1. Win Listings and Convert Buyers with Facebook (Part 2)

2. Burke Smith – Career Highlights Chief Communications Officer at HSA Home Warranty Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty Licensed California Broker & Real Estate Coach/Consultant/Trainer Personally responsible for over 1000 closed real estate transactions Featured on CNN & in the New York Times Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate !

3. Graduate from UW-Madison Marketing and Logistics at WSDC Marketing and Promotions at ESPN Radio Social Media Intern at Monona Terrace IT and Social Media Consultant at American Family Insurance Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights

4. Live Tweet Follow Us

5. HSA Social Media Resources Click to expand

6. Webinar Recordings Slides Facebook Tutorials Quick Help Videos Social Media Resources

7. Email Signature – Outlook & G-Mail Exporting Email Contacts These Slides A recording of this webinar Checklist Social Media Resources

8. Recap Pages vs Profiles vs Groups Creating a Page Invite Friends & Share Your Page Basic Recommendations New Posting Features – Highlight, Pin, Milestones

9. Importance of Social Media

11. Recommendations

12. Of consumers trust peer recommendations 14% trust advertisements Recommendations

13. Category: – Company & Organizations – Local Business & Place Valid address Recommendations

14. Using Email Contacts to Build Your Audience

15. Facebook URL http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852 www.facebook.com/HSAHomeWarranty (78 Characters) (32 Characters)

16. 1 st Page or after 25 Likes http://www.facebook.com/usern ame http://www.facebook.com/usern ame Edit Page > Update Info > Username Facebook URL

17. Your username should be straightforward and easy to remember As close as possible to the name of your business Choose carefully usernames are permanent and non-transferable If you enter your username incorrectly you may change it ONCE Use only alphanumeric characters (a-z, 0-9) You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.

18. Facebook URL Fliers Brochures Business cards And all other marketing material

19. Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian.Geick@onlinehsa.com

20. Email Signature

22. Page Apps Need Free Account

23. Upcoming Topics

24. The formula used to determine if your post will show up in your fans news feed.

25. Upcoming Topics

26. Win Prizes Post on our page and be entered into our monthly fan drawing

27. Review Add a Recommendations Box Add FB Link to Your Email Signature Add Apps To Your Page Get a Custom URL Export Email Contacts

28. Engagement is not about the quantity of your followers but the quality of your interactions with them.