1. Logo design

2. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever

3. Distinctive

4. Memorable

5. Appropriate Designed by Joe Finocchiaro

7. Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land Simple

8. Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine Clever

10. Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein

13. Implies everything from A to Z and a smile

14. Designed by Ron Wayne (3 rd co-founder of Apple) in 1976. Represents inspiration and innovation. Too complex.

15. Designed by Rob Janoff 1977 Bite mark to symbolize knowledge, play on byte Rainbow colors (in different order), break from standard

16. Introduced in 1997 Minimalism, controversial, new millenium

17. Your Assignment: Design a logo for your client.

18. Business Cards with logos