1. Logo Design

2. UNTITLED Cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mind: aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

4. Symbol- based logo becomes effective OVER TIME

5. Goodwill

10. Portrait Photos Logo

11. A wordmark based logo

13. Gestalt Theory

14. http://www.youtube.com/watch? v=7QfcVGrar9E http://www.youtube.com/watch?v =7QfcVGrar9E

15. Proximity

16. Similarity

17. Closure

18. Figure/Ground

19. How to design a logo? (Design Festival, 2013) SIMPLE MEMORABLE APPROPRIATE

20. 1. Keep it simple: less is definitely more.

21. 2. Keep it appropriate.

22. 3. Make it memorable.

24. http://designfestival.com/logo-design-101-six-tips-for-creating-iconic- logos/ http://www.logosdesigners.com/ Other resources for ideas: http://designm.ag/resources/logo-design/http://designm.ag/resources/logo-design/ http://www.problogdesign.com/inspiration/45-creative-logo-designs-for-inspiration/http://www.problogdesign.com/inspiration/45-creative-logo-designs-for-inspiration/ http://pinterest.com/jameswortz/gestalt-logos-and-images/ http://www.boredpanda.com/clever-logos-with-hidden-symbolism-part4/ http://designshack.net/articles/graphics/twitters-new-logo-the-geometry-and-evolution-of-our-favorite- bird/ Red Ice TV - Episode 4 - Symbolism in Logos http://youtu.be/wb1oi3Ucje0 http://www.thepsychfiles.com/category/topics/perception/ http://www.gestaltrevision.be/en/resources/reference-guides/83-resources/reference-guides/235