1. Embarcadero All-Access Overview April 2009

2. Who Is Embarcadero? Embarcadero Technologies provides database professionals and application developers with award-winning, multi-platform tools to design, build, and run their software applications and database systems Delphi C++Builder Delphi Prism RAD Studio JBuilder J Optimizer 3rdRail Delphi for PHPSchema Examiner Blackfish SQL Change Manager DBArtisan DB Optimizer Delphi for AS/400 EA/Studio ER/Studio ER Enterprise Portal Performance Center Rapid SQL InterBase SMP Turbo Ruby

3. Our Customers Embarcadero products serve: IT development, independent software vendors (ISVs), VARs, database professionals, and large enterprise teams Most demanding vertical industries including Financial Services and Banking, Manufacturing, Life Sciences, and Telecommunications across 29 countries 3.2 million customers worldwide 90 of the Fortune 100 97% of the Global 2000

4. Embarcadero’s Complete Tooling Portfolio

5. Embarcadero Technologies Industry Challenges Economy is putting IT & R&D budgets under intense scrutiny Organizations must get more value for every IT dollar spent and reduce costs where feasible Consolidation, mergers, layoffs Technical staff must now deal with more systems, platforms Team members taking on additional tasks and roles, more blended and multi-roles Teams must be able to understand and ramp up on others’ work – reverse engineering, visualization Managing multiple tool licenses per user is time-consuming and complex Managing numerous vendor relationships is time-consuming and complex Individual tool purchases are not cost effective for “as needed” usage Changes to role, project, and project phase often result in a need to re-tool One can almost never afford the tools needed to assure the desired productivity, quality, traceability & compliance

6. Embarcadero Technologies All of Embarcadero’s tools in a cost-effective and powerful tool chest. The tools you need to quickly & effectively design, build, and run your software and database applications. InstantOn deployment reduces costs by eliminating the install step! All-Access greatly simplifies purchasing and license administration, eliminating the need to procure & budget for standalone products. The Industry’s First On-Demand, Multi-Platform Software Development and Data Tool Chest From the best toolsthe most cost-effective tool chest.…to… Embarcadero ® All-Access ™ The deepest, richest, most powerful, and most cost-effective software development and database tools suite in the industry!

7. Embarcadero Technologies Embarcadero ® All-Access ™ Pass All Languages One PassUnlocks All Products All Roles

8. Embarcadero Technologies Embarcadero ® All-Access ™ Pass All-Access ™ Pass is a license key that unlocks all tools in the respective Embarcadero All-Access tier Four levels: Bronze, Silver, Gold, Platinum Unlocked products are licensed perpetually – do not expire even if pass is not renewed All-Access Client and All-Access Server (available with network licensing) provide a single point for accessing & managing your tools Annually renewable All-Access membership benefits include Support, maintenance including all product updates and upgrades to any unlocked product Access to any new products that may be released and added to All-Access tiers Replay Versioning – Rewind and Fast Forward to any unlocked version InstantOn™ deployment option: click and run products instantly, on-demand (without install) Ultra-flexible licensing options Workstation, Network Named (New!), Network Concurrent Provides easy-to-manage and administer licensing scenarios

9. Embarcadero ® All-Access ™ Levels

10. Embarcadero Technologies Choosing the Right Level Role Coverage BronzeSilverGoldPlatinum App + Database Development********* System Analysis & Design *********** Data & Application Modeling********** Database Administration************* Architecture************ The levels are designed to be flexible and cover multiple roles Silver and Bronze are oriented at the average developer/designer/tester Data, database, security, and system architects would need Gold or higher Most DBA’s will gravitate towards Gold or Platinum “*” denotes suitability and feature completeness for the corresponding role

11. Embarcadero Technologies Ultra-Flexible Licensing Options Workstation Enables one user on one machine (e.g. node-locked named user) Product is registered via EDN when first launched, no license server involved Network Named User Dedicated, floating license only usable by the specified user Insures user will always have a license when needed, wherever they need it Leverages ELS to provide centralized, on-site license management Extended check-out enables licenses can be borrowed from the license server for up to 30 days FLEXnet Publisher can optionally be used as a license server instead of ELS Network Concurrent Shared, floating license usable by any authorized user Allows for companies to maximize usage of their licenses Leverages ELS to provide centralized, on-site license management Allows license to be checked out and checked back in when no longer in use FLEXnet Publisher can optionally be used as a license server instead of ELS

12. Embarcadero Technologies Tooling On-Demand with InstantOn™ Embarcadero ® InstantOn ™ allows click-n-run access to Embarcadero ® All- Access ™ products Launch and run instantly with zero install Choice to run locally or from an All-Access™ Server InstantOn available for some products today*. Other products now in beta. *Includes DBArtisan, Rapid SQL, ER/Studio, Change Manager, DB Optimizer, and more… On-Demand tooling smashes many productivity barriers: Awareness - Find the right tool quickly and easily, it’s “in the toolbox!” Acquisition - Avoid tool research and acquisition hassles every time another tool is needed Installation - No lengthy installs & upgrades required Locked-Down-Desktop. Zero impact to registry, system files, etc.

13. Embarcadero Technologies Embarcadero ® All-Access ™ Pricing Includes premium support for one DBMS. Up to 4 additional DBMS platforms can be added, for a total of 5: Oracle, Microsoft SQL, Sybase, DB2 for LUW, and MySQL Other Items (Workstation Pricing) Upgrade pricing is available for users of qualifying Embarcadero products.

14. Embarcadero Technologies Embarcadero All-Access: Customer Benefits Reduce overall tooling cost, lower TCO Reduces license costs for both must-have and nice-to-have tools Reduces the time and cost associated with evaluating and buying tools Can reduce the number of vendors required to meet tooling needs Minimizes “surprise” tool purchase requests Enhanced productivity Users gain access to a complete set of application and database tools Streamlines (or bypasses) tool discovery, evaluation, acquisition, and license administration Ease of license management One license from one vendor for the tool box, allows unlocking of multiple tools as needed Several licensing options to suit various needs: workstation, network named user, and concurrent Ease of Deployment With InstantOn™, rolling out new versions becomes as easy as copying a file The All-Access server helps users self-provision, provisioning software downloads and license files

15. License & Version Management “Deep Dive”

16. ELC Reporting – License Types

17. License Administration ~ Compliance Verification

18. All-Access Server: Single Point of Management for License & Product

19. Server-Based Version Management

20. All-Access Client: Product Dashboard for the End User

21. All-Access Client: Control over Product Versioning

22. Any Questions?