1. Niche Marketing Made Easy “How to Find Profitable & Hungry Markets Quickly and Easily”

2. What is a Niche? A niche market is the subset of the market on which a specific product is focusing on

3. What is Niche Marketing? Niche marketing is technique used by affiliates and product vendors To seek out a small segment of larger markets A campaign is then served to this targeted audience by providing specific solutions to them To find the DEMAND

4. Why is Niche Marketing Important? You are to be viewed as an expert who provides solutions for your audience It is easier to be an expert at one thing than an expert at all things By focusing on a smaller “niche” market, you will have more targeted customers and less competition

5. Niche Concept Before you can sell something, you need an audience To sell to an audience, you need to understand them Once you understand your audience, you need to promote a relevant product

6. Market Research Market research, is the root and key of all successful campaigns It is important to select the right market before you choose what product to sell

7. Market Research Objectives 1.Find hot, hungry, starving crowd who are ready to pull out their wallets 2.Analyze and understand their problems, trends and behaviors 3.Brainstorm specific solutions you can provide to them

8. Market Research Objectives (Cont’) Market Research should satisfy: – Specific market needs – Price range – Production quality – Demographics intended to impact

9. Market Research Questions Before building a successful campaign, ask yourself these questions: a.Who is your audience? b.What are they looking for? c.How can you help them? d.What can you offer them? e.Why would they listen to you?

10. How the Niche Process Works 01. Find Niche 02. Understand Niche 03. Create/Find Product 04. Build Campaign 05. EARN $$$

11. Lucrative Industries 3 Sure-Fire Ones – Health – Wealth – Relationships

12. Lucrative Markets People in Transitions – E.g. Just lost a 5k salary job – E.g. Wife filing for divorce In the News Trends – E.g. Retrenchment news – E.g. Celebrity diets

13. 7 Niche Hunting Strategies 1.Google Directory 2.Google Keyword Tool 3.Google Trends 4.MSN 5.Forums 6.Clickbank 7.Quantcast

14. 01. Google Directory URL - http://www.google.com/dirhp

15. 01. Google Directory (Con’t)

16. Niche Research Niche

17. 02. Google Keyword Tool Step 01 Step 02 how to cure how to remove natural remedies home remedy treatments solutions lessons instructions reviews secret learn

18. 02. Google Keyword Tool (Con’t) (a)(b)(c)(d)

19. 03. Google Trends

23. 04. MSN (a) (b) (c)

24. 05. Forums XYZ forum

25. 05. Forums (a)(b)(c)(d)

26. 06. Clickbank

28. 07. Quantcast

30. Niche Hunting Techniques Using Tools – Start broad then dig deep – Always remember relevancy is the key – Always look for niches where the audience would buy – See if affiliates or merchants are advertising Using Personal Experience – Identify the ‘needy’ problems you had – Potential solutions that you bought

31. Competition Competition is a GOOD thing! More competitors means the market is profitable – So don’t be afraid of competition!

32. Competitors Analysis Subscribe to their mailing list and analyze their follow-up emails Go to their website and analyze their sales copy Find out – Who has the best customer support? – What’s their commission % and $ payout? – How long have they been around? – What are their bonuses, if any?

33. Competitors Analysis (Con’t) Do a SWOT Analysis for your competitor’s and your product – Strength – Weaknesses – Opportunities – Threats

34. Niche Conclusion The markets out there are limitless Use the 7 niche hunting strategies to brainstorm and research possible niches Remember to be as specific as possible Hungry markets will ALWAYS pay to have their ‘needy’ problems solved for them Niche marketing is an extremely valuable skill