2. 2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device

3. 3 Empowers Shoppers Opportunities & Challenges Manufacturers Retailers

4. Growth & Impact Challenges Best Practices Recommendations What’s Next Choosing a Partner 4

5. Mobile Shopping 2-D Codes (QR/MS) Mobile Websites In-Store Displays Mobile Apps 5

6. 2012: 106MM Users or 44% 2015: 148MM Users or 58%

7. 2012: 106MM Users or 44% 2015: 148MM Users or 58% Mobile Retailer Content +95%

8. Easy2: 3-4MM Views Per Month Mobile Up 320% Aug-Nov Up 98% Thanksgiving Up 117% Black Friday Up 45% Cyber Monday 95% iPhone or Android

9. 9 QR Codes or MS Tags? Who Owns In-Store? Showrooming? Offline Integration? Pushing In-Store?

10. 10 More Apps = More Scans MS Tags Scan Faster Short URL’s Scan Faster Explain for More Scans MS Tags = More Data Retailer Preferences Lowe’s MS Tag Only Best Buy QR Codes Only

11. 11 Rules, Relationships & Money Manufacturers Packaging Brand POS Retailers Strict Policy Open Playing Field

12. 12 Home: 54% Out & About: 42% In-Store: 36% Work: 42% Traveling: 37% Data by

13. 13 Scan Codes & Shop on Phone Steal In-Store Sales Retailer SKUS Price Matching Drive In-Store Sales Product Info Interactivity Protective Measures Quality & Value

14. 14 Print Campaigns

15. 15 Print Campaigns

16. 16 Packaging

17. 17 Retailer Mobile Sites

18. 18 Email Campaigns

19. 19 Circulars & FSI’s

20. 20 In-Store

21. 21 Global Strategy & Execution Print, Online & In-Store

22. 22 Guided Selling by Category Seasonal Products Online, Mobile & In-Store

23. 23 All MS Tags Regulate Content In-Store Product Demos Product Selectors Single Reporting Magazine Creative Ideas App Mobile Site

24. 24 Integrate Mobile In-Store Simple Navigation Offline Call to Action

25. 25 Rich Content Make It Fun! Video (30 seconds max) Beauty Shots Ratings & Reviews Instructions 360 Rotations

26. 26 Manufacturers Retailer Relationships Mobile Experience Integration Experience Reporting Retailers Depth of Brands Engaging Content Push the Envelope

27. Mobile Couponing Scan Code Receive/Provide Get Coupon Buy Product Test, Evaluate & Refine

28. Shoppers Scan For… 43% Coupons 26% Information

29. Shoppers Scan For… 43% Coupons 26% Information 23% Used Mobile Coupons

30. Augmented Reality Near Field Communication Google Glasses AURASMA, Blippar, Etc.

31. Jim Klar Global Sales Director jim.klar@easy2.com p: 216.812.4515