1. Tourism and Aviation - Working together Georgios Drakopoulos, Director General SETE, Association of Greek Tourism Enterprises IACA Assembly Athens, 21 March 2013

2. Presentation outline About SETE Tourism’s socioeconomic contribution Greek Tourism capacity 2012 Greek aviation economic foot print Greek aviation policy issues Towards 2020 New targets New initiatives

3. SETE aims constantly at boosting competitiveness and demonstrating the key role of tourism in the Greek economy. SETE is a non-governmental, non-profit organisation. Established in 1991.

4. Tourism’s socioeconomic contribution 2012 T&T Total contribution to GDP (% )16,4% T&T Total contribution to employment (% ) 18,3% T&T Total contribution to employment ('000) 688,8 Percentage of trade balance deficit covered by tourism 51,2%* Source: SETE, based on data provided by WTTC and Bank of Greece *provisional data

5. Greek tourism performance 2009-2012 YearArrivalsReceipts (mi. €) Total T&T employment 200914.914.53710.400,2787.600 201015.007.493 9.611,3754.400 201116.427.24710.504,7758.300 2012*15.519.96610.024,0741.000 *The arrivals and receipts of 2012 are SETE's estimate. Source: SETE, based on data provided by Bank of Greece and WTTC

6. The contribution of arrivals by air YearTotal Arrivals Arrivals by Air (%) share 200716.165.26573,7% 200815.938.80673,4% 200914.914.53772,1% 201015.007.49370,9% 201116.427.24771,0% 2012*13.482.98971,6% *Jan - Sep

7. Aviation’s economic footprint Contribution to Greek GDP The aviation sector contributes €5.7 billion (2.5%) to Greek GDP. Major employer The aviation sector supports 100,000 jobs in Greece. High productivity jobs The average air transport services employee generates €114,353 in GVA annually, which is over 145% more productive than the average in Greece. Contribution to public finances The aviation sector pays €2,063 million in tax. Aerospace manufacturing benefits Aerospace supports 8,000 jobs, and contributes approximately €402 million to Greek GDP. Source: Oxford Economics, 2011, Economic Benefits from Air Transport in Greece

8. Source: Ministry of Economy and Innovation, 2007, National Strategic Plan for Tourism-Portugal New distribution patterns – New challenges Old distribution modelNew distribution model

9. Policy issues Regulation of the institutional context - the Civil Aviation Authority role Competitiveness and pricing policy of Athens International Airport (AIA) Privatization of the regional airports

10. Targets towards 2020 Greece to be included in the world’s top ten tourism destinations. Direct and indirect tourism GVA to reach ~ €50 billion. Employment created by tourism to reach ~1.000.000 jobs.

11. New initiatives

12. Tourism and Aviation - Working together Dr Andreas Andreadis, President SETE, Association of Greek Tourism Enterprises IACA Assembly Athens, 21 March 2013