1. New River Challenge $6000 in Prizes

2. Adventure Description Customer Appeal Star River Resort Appeal Potential Profits Adventure Date Adventure Date 2 EXIT

3. Route covers the scenic New River Gorge Rapids range from Level 1 - 3 Qualified guide in each raft Appropriate for ages 6 to adult Children under 12 must be accompanied by an adult 3

4. $6,000 in prizes Ground travel Trained guide Family oriented Price of only $400 per person Price includes full day of excitement Amenities include meals, snacks, and refreshments 4

5. Profit margin: 45%–63% Lodging not required Marketability Full-day employment of guides Potential customers 5

6. Price per person = $400 Potential profit margin of 45% - 63% Spreadsheet Summary 6 Click to view spreadsheet!

7. May 30 7