1. Star River Adventures New River Discovery

2. Menu Excursion Description Customer Appeal Star River Adventures Appeal Potential Profits Excursion Dates Rafting Video Exit

3. Excursion Description Route covers the scenic New River Gorge Rapids range from Level 1—3 Qualified guide in each raft Appropriate for ages 6 to adult Children under 12 must be accompanied by an adult

4. Customer Appeal Price on only $65.17 per person Amenities – Continental breakfast and barbecue lunch – Refreshments – Ground travel – Trained guide Family oriented Price includes full day of excitement

5. Star River Adventures Appeal Profit margin: 25% Flexibility (4—10 rafts) Marketability Full-day employment of guides Potential customers

6. Potential Profits Price per person = $65.17 Potential profits using 25% profit margin Scenario Summary 4 Rafts5 Rafts6 Rafts7 Rafts8 Rafts9 Rafts10 Rafts Profit percent25% Profit amount$455.82$569.77$683.72$797.68$911.63$1,025.59$1,139.54

7. Excursion Dates PROPOSED DATES JUNEJULYAUGUSTSEPTEMBER WednesdaysFridaysTuesdaysSaturdays Sundays Holidays