1. The interplay between visual communication & persuasion in the marketplace Fjondi Qerkini, Hana Tahiri, Fiona Qerkini, Jehona Karavidaj Valdrin Zeqiri.

2. AGENDA

3. 1 Intro to visual communication AGENDA

4. 21 Intro to visual communication How to make it effective AGENDA

5. 321 Intro to visual communication How to make it effective Examples: Dove, Coca-cola AGENDA

7. It’s a fact!!!

8.  Business Community  Advertising Agencies  Product Designers  Design Firms

9.  Business Community  Advertising Agencies  Product Designers  Design Firms

10.  Business Community  Advertising Agencies  Product Designers  Design Firms

11.  Business Community  Advertising Agencies  Product Designers  Design Firms

12. Visual Communication Visual communication is everywhere starting from electronic media to the environmental signs.

13. “The more you see, the more you know”

14. 93 % of communication is non-verbal Our mind acts different to visual stimuli

15. How to make it effective The concept should be considered Symbolism Color Text

16.  Ultimately  Developing its identity I. Concisely II. Style III. Guidelines

17. Dove Company  Brand of personal care  Promotes that beauty is a state of mind  Women who are fiddled with to seem visually perfect are used as the main marketing concept  Hire professionals to research weak spots when it comes to confidence  Video Link: http://www.youtube.com/watch?v=17j5QzF3kqEhttp://www.youtube.com/watch?v=17j5QzF3kqE

19. Coca-Cola

20. Still to be worked on…

22. Conclusion Visual communication is a way of navigation through the world. Consciously designed to shape different aspects of our existence.

23. Thank you for your attention!