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2. It’s amazing what they absorb before they’re five. WBDC Early Childhood Education Entrepreneurship Expo Presenters: Jennifer Koppelman and Melissa Wilcox Recruitment and Marketing Strategies for Early Childhood Programs June 20, 2015

3. 3 What Makes Your Program GREAT?! great ɡ rāt/ Adjective 1. of an extent, amount, or intensity considerably above the normal or average. 2. of ability, quality, or eminence considerably above the normal or average.

4. 4 Who are you recruiting? What are parents looking for in an early learning program?

5. 5 What is your story? Some questions to think about: Why did you get involved in early childhood? What is most rewarding about your job? Do you have an example of positive changes in a particular child?

6. 6 Messaging: Elevator Speech Hook –Grab the listener quickly Story –Concise –Compelling Action –Next Steps Remember: Hook, Story, Action

7. 7 How do we recruit and tell our story? Some Tactics –Word of mouth –Partnering in the community –Recruitment materials –Social media and web presence –Have a plan Messaging is key

8. 8 Questions? We may (or may not) have answers for you