4. Is it easy to create one?

9. Characteristics Aren’t they just online diaries?

10. Characteristics Frequently Updated Websites Content –Pictures –Video –Text

11. Characteristics Displayed in reverse chronological order Newest Oldest

12. Characteristics Readers comments

13. Characteristics Each individual posting- Unique URL

14. Characteristics Blogging is ‘the art of linking’ Blogs help us keep up with the web Get context around links Blogroll- links to favourite blogs in sidebar

16. Characteristics Frequency Blogs are immediate Publish when blogger has something to say –May not be frequent enough for readers

19. Feed Published as websites and also as feeds

20. But everyone has these… Embedded in Software

21. Personality Blogs are not objective Biased/editorial opinions Eventually sense that person’s values and interests –Can’t separate the person from the blog http://www.youtube.com/watch?v=DGscoaUWW2M Yes M- Papers

26. Voice Blog has authors voice Typically –Everyday informal voice –Direct informal –Similarity to journalism Buying paper for columnists views

29. Conversations Linking between related blogs Posting comments

34. Community

35. Issues

36. Selection Blogger as recipient of information What sources to select Typically using RSS to manage info Information Management

37. Publication What to present on blog How to present content Blog Design Writing Styles (gendered) Self representation –Anonymous/Pseudonym (30%) Identity Management

38. Networks Blogger as networker Hypertext social relations –Within a Posting –Blogroll –Comments Relationship Management

39. Network of links between blogs

40. Egalitarian?

44. Whom to read??? Accuracy? Expertise?

46. Business blogging?

49. Corporate Blog Types External Blogs Sales Blogs Relationship Blogs Branding Blogs Internal Blogs Knowledge blogs Collaboration blogs Culture Blogs

50. Other Reasons for Corporate Blogging Become an expert Media Relations Recruitment Test ideas or products

51. Corporate: Internal Blogs Employee participation Free discussion of issues Collective intelligence Direct communication between various layers of an organization A sense of community

56. Power of Blogs Inexpensive- Low entry costs Easy to use software Way of collecting and organising fresh insights and opinions –Foster information & knowledge sharing Unedited & Unfiltered –May not trust ‘official’ Quick sharing- spontaneity Links to other sites