1. Grant Workshop June 24, 2015 1 Grant guidelines available for download at www.artsunited.org/grants

2. Agenda  Introductions  What is “Amplify Art!”?  What is crowdfunding?  Why is Arts United working on this project?  How are projects selected?  If my project is selected, what will I receive?  How do I ensure the success of my campaign?  What is Arts United’s role?  Grant cycle timeline  Introductions  What is “Amplify Art!”?  What is crowdfunding?  Why is Arts United working on this project?  How are projects selected?  If my project is selected, what will I receive?  How do I ensure the success of my campaign?  What is Arts United’s role?  Grant cycle timeline 2

3. The Concept  Social media based crowdfunding program that leverages community support for and awareness of diverse creative projects happening in northeast Indiana.  Sponsored by the Community Foundation of Greater Fort Wayne and Knight Foundation.  Push innovative arts projects to an elevated public platform. What happened to the Neighborhood Grant Initiative?  The funder changed its giving priorities.  The need for project support is still evident!  Social media based crowdfunding program that leverages community support for and awareness of diverse creative projects happening in northeast Indiana.  Sponsored by the Community Foundation of Greater Fort Wayne and Knight Foundation.  Push innovative arts projects to an elevated public platform. What happened to the Neighborhood Grant Initiative?  The funder changed its giving priorities.  The need for project support is still evident! 3

4. What is Crowdfunding? crowd·fund·ing/ ˈ kroud ˌ f ə ndiNG/ noun The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. “Musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding.” Oxford Advanced Learner's Dictionary crowd·fund·ing/ ˈ kroud ˌ f ə ndiNG/ noun The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. “Musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding.” Oxford Advanced Learner's Dictionary 4

5. Examples of Crowdfunding  Power2Give  http://www.power2give.org/Cincinnati/Project/ProjectListing  Kickstarter  https://www.kickstarter.com/  RocketHub  http://www.rockethub.com/projects/50682-chapman-s- chameleon-conserving-the-world-s-most-range-restricted- chameleon  Indiegogo  https://www.indiegogo.com/projects/julien-k-california-noir- chapter-one  Power2Give  http://www.power2give.org/Cincinnati/Project/ProjectListing  Kickstarter  https://www.kickstarter.com/  RocketHub  http://www.rockethub.com/projects/50682-chapman-s- chameleon-conserving-the-world-s-most-range-restricted- chameleon  Indiegogo  https://www.indiegogo.com/projects/julien-k-california-noir- chapter-one 5

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7. Why Crowdfunding?  Donor Trends (Giving USA)  Online giving is growing.  Tools are improving.  Online donors want to be part of a crowd.  Increasing interest in giving to causes and concrete projects; donors want to literally see how their gift moves the needle.  Donor Trends (Giving USA)  Online giving is growing.  Tools are improving.  Online donors want to be part of a crowd.  Increasing interest in giving to causes and concrete projects; donors want to literally see how their gift moves the needle. 7

8. Why is Arts United doing this?  Arts United is able to provide this technology as a shared resource for the community.  Provide an enhanced fundraising platform to allow arts organizations the opportunity to utilize crowdfunding with no risk or expense.  Mobilize greater community support and awareness of diverse arts and cultural activities.  Arts United is able to provide this technology as a shared resource for the community.  Provide an enhanced fundraising platform to allow arts organizations the opportunity to utilize crowdfunding with no risk or expense.  Mobilize greater community support and awareness of diverse arts and cultural activities. 8

9. How are projects selected?  These types of organizations may apply:  Private, nonprofit, tax-exempt agencies with 501(c)(3) status from IRS  Indiana Public Entity (part of a city, county, or state government)  Organizations who are working with a fiscal sponsor with the above qualifications  Incorporated in the State of Indiana at the time of application.  No outstanding final grant reports.  These types of organizations may apply:  Private, nonprofit, tax-exempt agencies with 501(c)(3) status from IRS  Indiana Public Entity (part of a city, county, or state government)  Organizations who are working with a fiscal sponsor with the above qualifications  Incorporated in the State of Indiana at the time of application.  No outstanding final grant reports. 9

10. How are projects selected?  Review by volunteer steering committee  Criteria:  Projects that measurably increase community participation in arts and culture.  Projects that incorporate an entrepreneurial, innovative, collaborative or transformational approach to delivering arts and culture to the community.  Projects that are to be completed by an organization with an established community network and social media presence.  Projects that are proposed by an organization with a track record of high accountability and success.  Review by volunteer steering committee  Criteria:  Projects that measurably increase community participation in arts and culture.  Projects that incorporate an entrepreneurial, innovative, collaborative or transformational approach to delivering arts and culture to the community.  Projects that are to be completed by an organization with an established community network and social media presence.  Projects that are proposed by an organization with a track record of high accountability and success. 10

11. If my project is selected, what will I receive?  Seed funding of $1,000  Matching incentive up to $1,500  Contributions from community members  Complete list of donor names and addresses  Visibility and promotion for projects  Seed funding of $1,000  Matching incentive up to $1,500  Contributions from community members  Complete list of donor names and addresses  Visibility and promotion for projects 11

12. If my project is selected, what happens next?  Donors give online to support selected projects during month- long mini-campaigns.  Donations are made to Arts United, but are specifically designated to the Amplify Art! project.  Arts United honors the expressed purpose of each gift by directing dollars to the organization and Amplify Art! project chosen by the donor.  All donations are tax-deductible.  Donors give online to support selected projects during month- long mini-campaigns.  Donations are made to Arts United, but are specifically designated to the Amplify Art! project.  Arts United honors the expressed purpose of each gift by directing dollars to the organization and Amplify Art! project chosen by the donor.  All donations are tax-deductible. 12

13. How do I ensure success?  Your job is to be your own best advocate.  Keep donors informed about your campaign with regular communications. Share news about your project via social media, email and other outlets.  Photos, statistics, and testimonials are best practices for promoting your campaign.  When the project is over, send a thank you to donors.  Your job is to be your own best advocate.  Keep donors informed about your campaign with regular communications. Share news about your project via social media, email and other outlets.  Photos, statistics, and testimonials are best practices for promoting your campaign.  When the project is over, send a thank you to donors. 13

14. What is Arts United’s role?  Arts United’s job is to provide a fundraising platform that makes it fun and easy for you to raise money.  Arts United will promote Amplify Art! through print media and PR, Arts & Culture Forecast, social media, kickoff events, and other outlets.  Arts United will work with project sponsors to provide matching grants to incentivize more giving for your projects.  Arts United will manage the technology, collect information about your donors and send tax receipts to donors.  At the end of the campaign, you will receive a check for the money raised during the campaign and a list of donors for your records.  Arts United’s job is to provide a fundraising platform that makes it fun and easy for you to raise money.  Arts United will promote Amplify Art! through print media and PR, Arts & Culture Forecast, social media, kickoff events, and other outlets.  Arts United will work with project sponsors to provide matching grants to incentivize more giving for your projects.  Arts United will manage the technology, collect information about your donors and send tax receipts to donors.  At the end of the campaign, you will receive a check for the money raised during the campaign and a list of donors for your records. 14

15. Timeline Cycle 1Cycle 2 (Tentative Dates) Applications dueAugust 1, 2015March 1, 2016 Committee reviewAugust 2015March 2016 Board reviewAugust 20, 2015March 2016 Applicants notifiedSeptember 1, 2015April 2016 Kickoff eventSeptember 27, 2015April 30, 2016 Fundraising beginsSeptember 27, 2015April 30, 2016 Fundraising endsOctober 31, 2015May 31, 2016 Totals are announcedNovember 2015June 2016 Checks are sentNovember 2015June 2016 15