1. Wine And Social Media The hottest new pairing Image:T in DC

2. An experiential product Considered to be the most social of beverages, social media takes the wine drinking experience to a whole new level. Image: AI404

3. A year ago It’s a little different now...

4. Today, it’s a whole new world Over 7000 Tweets /day 700 wineries have a Facebook page Over 1300 wine bloggers &300 wineries Over 300 videos seen by 700,000 people per month 200 Wine communities 320 iPhone apps Image: Omar-G

5. Let’s blog about it 1,290 U.S. Wine blogs586 U.S. Wineries have blogs California and Oregon have the most winery blogs 24 blog posts just in December with 366 comments Ranked number 1 on Postrank for social engagement 1wine Dude blog traffic Influential wine blog: www.1winedude.com

6. CA Wineries on Facebook 230 wineries in CA have a Facebook page 703 average number of fans Barefoot Wine & Bubbly has over 20,000 fans

7. Facebook: Examples of Winery Engagements Duplin Winery Chateau Morrisette Winery Wollershei m Winery The Round Barn Winery Palmina Winery Murphy- Goode Winery Laetitia Vineyard & Winery Fans7,3284,6642,8382,8022,7182,186 PhotosYes VideoN/A YesN/A Yes Discussio n 321N/A 4 NotesN/A2 9 EventsYes

8. What are they doing on Facebook? Duplin Winery Chateau Morrisette Winery Wollershei m Winery The Round Barn Winery Palmina Winery Murphy- Goode Winery Laetitia Vineyard & Winery Wall posts’ content -Event invitations -Marketing new wines -Thank you’s -Distribution info -PR articles -Contests on favorite wines -Winery announcement s -Tasting room invitations -Distribution info -Marketing new wine -Updating on crop and harvest -Wine contests -Offering wine prices and discounts -tasting events Wine club event invitations Wine advertising 1 event invitation Frequency of posts EverydayEvery 2-3 days Mostly responding to fans Sporadic (2-17 days) Everyday~3 weeksEvery 1-4 days~1 update /month Number of posts 58204236154 Responding directly to fans Yes NoYesNoYes Note: Results from 12/13/2009 – 1/13/2010

9. What are fans saying? Duplin Winery Chateau Morrisett e Winery Wollershei m Winery The Round Barn Winery Palmina Winery Murphy- Goode Winery Laetitia Vineyard & Winery Sentiment of fan posts -Positive --Questions about distribution locations -Positive --Questions about distribution locations --Sharing favorite wines Fans interested in Ice wine grapes -Positive --Enjoying wine tastings --Questions about tasting events N/A-Positive --Wine pairings N/A Level of fan engagem ent Wall posts and fan photos Wall posts and fan photo Only comments Wall posts and fan photos N/AWall posts and fan photos Note: results from 12/13/2009 – 1/13/2010

10. Best practices: Duplin Winery Communicate and receive direct feedback from fans

11. Best practices: Wollersheim Winery Sharing your wine-making process and methods is a good way to get people talking about your wines  Peak interest by sharing pictures and updating your fans on process.

12. Best practices: Murphy-Goode Winery Share experiences and give wine pairing tips.  Catch consumers’ interests and curiosity  Create more demand for Zinfandel wine

13. Interesting Twitter Trends  123 Wineries have Twitter accounts  56,027 Tweets by wineries  1,352 Ave. # of followers #Winewednesday: Twitter weekly event -Twitter wine community sharing wine recommendations and information.

14. Virtual Wine Tasting Events www.cellartracker.com o 8,429 Tasting Events in total 205 in December 09 o 27 Virtual Tasting Events events.linkedin.com o 919 Tasting Events in total 68 in Jan 2010 o 23 Virtual Tasting Events

15. 97 Total mentions  TasteLive! - Online wine and beer tasting community- using social media tools -Twitter, Facebook, Blog to “create a community that brings together consumers, bloggers, press, suppliers, brewers and winemakers across the world together to share in their favorite beverage”  5 virtual wine tasting events on Dec 2010 Virtual Wine Tasting: www.tastelive.com

16. What’s happening on Youtube?  Uploaded “wine” videos (12/1/2009 – 12/31/2009)  Winery channels Total results: 254 videos Total views: 693,241 Total comments: 2328 Total : 118 channels Total channel views: 46,618 Total uploads: 1,256 Total upload views: 349,252

17. Example Winery channel: Total views: 1,229 Top Video Content: “A Man fishes for Black Drum and puts together an awesome dish with his catch, paired with Firestone 2007 Riesling! “ Pos: “ It makes my mouth water!!!!! The Black Drum and the Firestone 2007 Riesling - YUMMY! Way to go Jay!” Total channel views: 11,595 Total uploads: 29 Total upload views: 23,970 Joined: June 24, 2009

18. 5 Popular Grapes Discussed in December

19. Why is there such a jump in the number of Chardonnay conversations at the end of the month?

20. Wine & Holidays *keyword cloud from 12/28 to 12/31 25% of conversations talked about choosing Chardonnay for New Year’s. Only 18% talked about drinking Chardonnay on Christmas Eve. Whereas, 27% talked about Merlot for Christmas Eve

21. Where are the conversations happening? Top States: 1.New York: 7,006 results (29%) 2.California: 2,270 results(9%) 3.Washington: 567 results (2%) Top 100 authors show an average of 17 posts per month

22. Men are posting more about wine than women * Men talk about (in order): Chardonnay-Pinot-Merlot- Cabernet-Zinfandel * Women talk about (in order): Chardonnay-Merlot-Pinot- Zinfandel-Cabernet

23. Top states for wine conversations Different States emphasize different grapes (in order) New York: Chardonnay-Merlot-Cabernet-Pinot-Zinfandel Cali: Chardonnay-Merlot-Pinot-Zinfandel-Cabernet Washington: Zinfandel-Cabernet-Chardonnay-Merlot-Pinot

24. Regional Conversations differ… Merlot in New York When talking about Merlot, New Yorkers often compare with Cabernet: “try cabernet or merlot if u like red wine. They r smooth.” “@strangerdaze13 @scoslow is quite buzzed. In my research merlot should only be stored 4 years. So this red is a bit biting-less flavorful.” Zinfandel in Washington When Washingtonians talk about Zinfandel, they usually also mention cooking related topics: “Home made chili served with a green salad and corn bread paired with Zinfandel” They are also mentioning/comparing with Syrah: “Zinfandel is actually a much lighter varietal than Syrah” Chardonnay in California Many Californians talk about pairing Chardonnay with various foods: “Enjoying some pre-dinner snacks at in- laws in Phoenix with some #RodneyStrong Chardonnay and Brie #cheese: an excellent combination” “Crisp Salmon with Citrus Avocado Salad…And who knew that this dish was a spot on pairing with a lemon creamy California Chardonnay?”

25. New Media Influencers Traditional New Media Social media is now the top activity on the web, even overtaking porn. 78% of consumers trusts their peers much more than companies or ads The top 20 wine bloggers in aggregate have a larger audience than the Wine Spectator online. 34% of bloggers post opinions about products and brands 54% blog or tweet daily

26. Thank you For more information please contact: Cinde Dolphin 916-768-1690 Cinde.dolphin@marketingformavericks.com