1. Marketing Case Studies

2. Click to edit Master title style Lynmar Estate Winery Case Study

3. Click to edit Master title style Lynmar Estate Winery Objectives –Create a marketing plan to increase sales and brand awareness –Develop a comprehensive event strategy –Produce marketing materials to align with target audience Strategies –Re-position name of winery to reflect an exclusive club –Establish stronger brand connection with high net worth clients and prospects –Execute cost-effective programs and events –Promote the highlights of the brand

4. Click to edit Master title style Lynmar Estate Winery Tactics –Develop new packaging to appeal to target audience –Revise events: quantity and quality –Create multi-level sales materials to be used in all channels: –“In store” on the estate –“On the road” with the sales force –Online (www.lynmar.com)www.lynmar.com –-Presentation materials and templates –Promote events and private tours to garner client visits; enhanced customer experience to produce stronger brand loyalty

5. Click to edit Master title style Lynmar Estate Winery

6. Click to edit Master title style Lynmar Estate Winery

7. Click to edit Master title style Lynmar Estate Winery

8. Click to edit Master title style Lynmar Estate Winery Results –100% increase in direct-to-consumer business in 12 months –50% increase in profits in 18 months –Increased wine club membership 50% in 12 months –“Sold-out” Annual Gala, despite 50% higher price point for tickets –Creation of event strategy and execution of private estate tours contributed to all financial gains

9. Thank You! Judy Holm Founder, Aspirations Marketing and Public Relations tel:917.589.0247tel:917.589.0247 judyh@aspirationspr.com www.aspirationspr.comjudyh@aspirationspr.com