1. Lessons in e-commerce marketing What may work next? … Mannix Pabalan @mannixbp hashtag digital, inc. http://www.hashtagdigital.ph 4 th e-Commerce Summit 2013 Cebu City

2. CONNECT | ENGAGE | TRACK Your Full Assault Digital Marketing Partner

3. The nagging questions! What were the lessons from the past? How do we compete/position in the internet business? Can we even get a share of the audience “they” enjoy? Can we keep up to the online and digital savvy expectations?

4. Remember: there is always a room in the web for a new and intuitive offer … 1 st stop … how do we want to be known

5. research and analysis is the kick start! What they have … Account for their weak points …

6. Define …

7. Outbound vs. Inbound Marketing OUTBOUND (Push)INBOUND (Pull) TelemarketingSearch Marketing Trade ShowsBlogging Direct MailSocial Media Email BlastsRSS/Content Syndication Print Ads / Press ReleasesArticles, Ebooks, White Papers Television / RadioVideos / Presentations Inbound Marketing is desired, impactful, targeted, and extremely cost effective. WHAT WORKED???

8. 65% of CMOs stated that in the current economic climate, it is easier to secure organizational “buy in” on new media/social media programs than it was one year ago. Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget

9. New media/social media channels are becoming more critical 77% stated they will take on a greater focus in their overall interactive strategy “Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.”

10. TAKE AWAY LESSONS … Online marketing is very powerful to push for revenue! Caution: Closely watch for your spend Campaign structure Targeting (keywords for SEM/ Audience for display) Cost Income Ratio (CIR) Cost Per Order (CPO) Revenue

11. FIND a way to Balance and get optimized …

12. Image Ads Retargeting Banner placement Facebook ads

13. Content Marketing is CRITICAL

15. What is Social Media Marketing? Face to Face networking or Word-of-Mouth Marketing in a virtual world

16. What Social Media can do for you? Online confidence build -up BRAND ADVOCATE

17. Social Media Process

18. Social Media in B2B and B2C Source: HubSpot State of Inbound Marketing Report

19. Social Media: Quick Facts 49% of social media (SM) users log on daily 31% agree SM is more credible than ads 61% research purchases with SM 36% use SM for purchasing decisions 40% are talking and learning from specific orgs 25% of users “feel better” about companies using SM 89% of users use SM more/same as last year SourceSource: CNW Group and Leger Marketing

20. REMEMBER! Web Customer expectations will get “worst” … Just meeting expectations will become unacceptable Alternative to YOU is just a click away. As Search Engines help you get visitors, it also helps the visitor get alternatives.

21. Visit us at www.hashtagdigital.ph facebook.com/hashtagdigitalinc@hdigitalinc Mannix Pabalan @mannixbp