1. What’s the point of a museum website? Mia Ridge, Open University @mia_out http://openobjects.blogspot.com

2. Definitions? Museum website = – Stuff that lives under your domain name? – Social media accounts under your brand? – Games and mobile apps? – Your objects and content on Google Art Project? – Your content in a student’s Tumblr?

3. Simple stuff

4. This is great. But does it scale?

5. Our audiences are (getting) used to being heard…

6. Walker Art Center

8. Met Museum collections

10. Crowdsourcing as engagement Links between content Ratings/Votes Tags Corrections Transcriptions Descriptions Images, multimedia Game levels Research Object identification Family records

11. Museum metadata games - 'difficult' objects: technical, near-duplicate, poorly catalogued or scantily digitised 'toy' model steam engines, Powerhouse Museum

12. Active engagement Players enjoy the objects Close, active viewing Curiosity and 'just one more' Learning Leaving a trace

13. National Library of Australia: Trove

14. Over 20,000 helpers, 52 million lines of text corrected...

15. NYPL Menus

17. Flickr Commons

19. HistoryPin

20. What Was There

21. 15 Second Place, ACMI

22. Science Museum: Oramics

24. A platform for community

25. Ugly Renaissance Babies?

26. Best practice in design Have an answer to 'Why would someone spend precious time on your project?' Be inspired by things people love Design for the audience you want Make participating pleasurable Don't add unnecessary friction, barriers

27. Best practice in design Validate procrastination – meaningful work Show how much you value contributions Easy start, scaffolded tasks Let audiences help manage problems Test with users; iterate; polish

28. Best practice within your museum Have a clear objective Know how to measure success Allow for community management resources Realistically assess fears, decide acceptable levels of risk

29. Best practice within your museum Fish where the fish are Decide where it's ok to lose control Open data Don't do it alone

30. Thank you, and over to you... Mia Ridge, Open University @mia_out http://openobjects.blogspot.com