Presentation is loading. Please wait.

Presentation is loading. Please wait.

How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

Published byNickolas Bryant Modified over 9 years ago

Similar presentations

Presentation on theme: "How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?"— Presentation transcript:

1 How to sell something that’s free

2 How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid? Not through the great taste. Water isn't supposed to taste like anything. And not through the bargain prices either - drinking water is something just about everyone in Australia can get free. ANSWER: By selling a representation.

3 Lets have a look at some of the approaches companies have taken to sell water. See if you can identify the audience they are targeting and what they claim their product is a representation of.

4

5

6

7

8

9

10

11

12

13

14

15

16

Download ppt "How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?"

Similar presentations

3.04 Aleksandr Rakhilchuk.

3.04 Aleksandr Rakhilchuk.
Goals of the Promotional Mix. Effect on Target Market Price, Product, Place, Promotion ProductPlace Price Promotion Target Market Using the overall goals,

Goals of the Promotional Mix. Effect on Target Market Price, Product, Place, Promotion ProductPlace Price Promotion Target Market Using the overall goals,
PRODUCT DEVELOPMENT STRATEGIES NEW CONCEPTS & BRANDS CUSTOMIZING SUPPLY CHAINS FROM CONCEPT TO MARKET.

PRODUCT DEVELOPMENT STRATEGIES NEW CONCEPTS & BRANDS CUSTOMIZING SUPPLY CHAINS FROM CONCEPT TO MARKET.
GM Rebates: The Intuition “What price, P*, should GM post when it gives rebates of $1000 to old buyers and $500 to new buyers of its trucks?” In addition,

GM Rebates: The Intuition “What price, P*, should GM post when it gives rebates of $1000 to old buyers and $500 to new buyers of its trucks?” In addition,
How Good Customer Service Pays Off. We have all heard the phrase “The Customer is Always Right” We have all heard the phrase “The Customer is Always Right”

How Good Customer Service Pays Off. We have all heard the phrase “The Customer is Always Right” We have all heard the phrase “The Customer is Always Right”
Promotional Mix  Promotion is all about communication. ‘Promotion is how marketers communicate with their target markets that include existing customers.

Promotional Mix  Promotion is all about communication. ‘Promotion is how marketers communicate with their target markets that include existing customers.
Advertising techniques

Advertising techniques
 In this presentation, I will introduce you to the 5 slogans that make me the great impression, and I will share some of my personal interpretation for.

 In this presentation, I will introduce you to the 5 slogans that make me the great impression, and I will share some of my personal interpretation for.
Think of something you would like to buy. Do you know who makes it? Do you know its price? Buying, selling, and deciding on prices are important ideas.

Think of something you would like to buy. Do you know who makes it? Do you know its price? Buying, selling, and deciding on prices are important ideas.
Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103.

Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F
© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.

© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.
Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.

Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.
Name of Product Group members. What’s so great about this product? What makes it different from all the other cookies available.

Name of Product Group members. What’s so great about this product? What makes it different from all the other cookies available.
Chapter One Marketing: Managing Profitable Customer Relationships.

Chapter One Marketing: Managing Profitable Customer Relationships.
What’s Happening? 0/09/10-best-lifes-too-short-for-wrong-job.html

What’s Happening? 0/09/10-best-lifes-too-short-for-wrong-job.html
Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?

Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?
BY FLATWORLD TRADING PVT LTD Customer WinsAlways !

BY FLATWORLD TRADING PVT LTD Customer WinsAlways !
Why? What’s all the fuss about?. The most important question you’ll ever answer in business is this: WHY DO YOU DO WHAT YOU DO?

Why? What’s all the fuss about?. The most important question you’ll ever answer in business is this: WHY DO YOU DO WHAT YOU DO?
Moving from Content to Sharing to Sales ALTURASOLUTIONS COMMUNICATIONS (773) 525 3021.

Moving from Content to Sharing to Sales ALTURASOLUTIONS COMMUNICATIONS (773)
Chapter 28: Effective Marketing. Purposes of Marketing Anticipating customers’ wants (Market research) Satisfying customers’ wants in a way that delights.

Chapter 28: Effective Marketing. Purposes of Marketing Anticipating customers’ wants (Market research) Satisfying customers’ wants in a way that delights.

Similar presentations

Ads by Google