1. Activism for Conservation

2. What is Activism?
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3. Different Forms of Activism
Volunteering
Letter writing/petitions/speeches
Direct lobbying- to congressmen, senators, etc.
Litigation (creating a legal case, suing someone, etc)
Consumer boycotts
Selective purchasing
Economic sanctions
Demonstrations/protests
Create or attend a conference
Create a video or commercial
Civil disobedience

4. What are the Elements of a Campaign?
A mission statement
A campaign name
A logo
A slogan
A public service announcement
Advertising materials- t-shirts, stickers, posters, website
Outreach plans (awareness days, charity runs, social media campaigns and #’s, boycotts, selective buying.

5. A Picture is worth 1000 words

6. Test your slogan knowledge…
“Melts in your mouth, not in your hand”
“The tasty snack that smiles back”
“I’m loving it”
“Taste the rainbow”

7. Logos and Slogans are: Short and Simple Catchy Memorable
Sometimes they rhyme
Appropriate
Easily recognizable
Different than others

8. Logos and Slogans “Clean water starts with you”
“Only rain down the drain”
“You’re the solution to water pollution”

9. Humor Sadness/sympathy Shock/horror Inspiration
Different Emotions that Can be Used to Reach Someone?
Humor
Sadness/sympathy
Shock/horror
Inspiration

10. Activity! Each group will create a RECYCLING: Logo Slogan Hashtag
140 character tweet
For 1 of the following emotions:
Humor, sadness/sympathy, shock/horror, inspiration

11. Public Service Announcement Persuasive Techniques
Sound
Visual
Narration
Music-lyrics or no lyrics
Silence
Tone
Tempo/speed
Sound effects
Volume
Facial expressions
Pictures
Color/no color
Transitions
Text
Realistic/cartoon
Celebrities

12. Questions?

13. Campaigns are targeted efforts to raise awareness and bring change
Activism for Conservation
Campaigns are targeted efforts to raise awareness and bring change
Elements of a Campaign
 *Mission Statement
*Logo
*Slogan
*Public Service Announcement
*Elements of social media
*Website
*Outreach plans (awareness days, charity runs, letter writing, boycotts, selective buying)
1) Raise awareness
2) Change perceptions 
3) Create behavior change  
Tips:
*Streamline your message (don’t make it too complicated)
*Make it fun!
*Have a clear audience
*Research what is out there already
Contact Info: Emily Stoeth- Wildlife Conservation Society