2. Content Business concept Logo Slogan Mission statement Marketing research Location plan Market situation Competitive Situation Distribution Situation SWOT Analysis Financial Objectives Marketing objective Marketing strategy Risks & contingencies Legal considerations Financial analysis Organizational Chart

3. Our shop (Double Love) is an integration pet place that selling on collection breeding, marketing, medical, beauty and foster. Our shop owns a famous dog breeding farm. Self- reproduction, compulsory immunization, breeding science, all these can ensure customer a healthy pet dog.

4. Logo The logo has two meanings: First of all you can see it is a pet claw, means it is a pet shop. Furthermore, it looks like a house means that we are focus on pet boarding.

5. Slogan

6. Mission We will do our best to provide our customer the most professional pets’ service and product in our industry.

7. 1. Free delivery service 2. Free shuttle bus service 3. All the pets bought from our shop can enjoy the following services 4. Our pet shop has E-mail and telephone for after-service Service

8. ASSETSRMB Current assets Cash51,850 Inventory24,000 Prepayments and deposits390,000 Total current assets465,850 Property, plant and equipment109,015 Intangible assets472,000 Total assets1046,865 LIABILITIES Bank borrowings400,000 STOCKHOLDERS’ EQUITY Share capital646,865 Total liabilities and stockholders’ equity1046,865

9. Sale & Cost of sales & Gross profit Sales108,000202,500270,000337,500918,000963,9001,041,012 Cost of sales36,00067,50090,000112,500306,000321,300347,000 Gross profit72,000135,000180,000225,000612,000642,600694,012

10. Break-even of 2008 Break-even quantityunits115 Break-even salesRMB17,250 Margin of safetyunits6,005 Margin of safetyRMB900,750 Margin of safety % of sales98.12 Break-even of 2009 Break-even quantityunits115 Break-even salesRMB17,250 Margin of safetyunits6,311 Margin of safetyRMB946,650 Margin of safety % of sales98.21 Break-even of 2010 Break-even quantityunits115 Break-even salesRMB17,250 Margin of safetyunits6,825 Margin of safetyRMB1,023,762 Margin of safety % of sales98.34

11. Group member Name: Jeff Position: CEO Age: 21 Email Address: TEST@TEST.com

12. Group member Name: Ro Position: Sales manager Age: 21 Email Address: ulstcsn@hotmail.com

13. Group member Name: Frank Position: Financial Manager Age: 21 Email Address: frank_lishilei@hotmail.com.cn

14. Group member Name: Jessica Position: Customer service manager Age: 21 Email Address: jessicali1115@hotmail.com

15. Group member Name: Tracy Position: Human resource manager Age: 21 Email Address: yunayula@sina.com

16. Group member Name: Christina Position: Marketing manager Age: 19 Email Address: dn613@sohu.com