1. Getting Smarter with Information An Information Agenda Approach
Damiaan Zwietering
Information Architect

2. To create a smarter planet, we must tackle these interrelated imperatives…
NEW INTELLIGENCE
Data exploding and in silos
I need insight…
GREEN AND BEYOND
Limited resources
I need efficiency…
DYNAMIC INFRASTRUCTURE
Costly and inflexible
infrastructure
I need to respond faster…
SMART WORK
New business and process demands
I need to work smart…
Samen met partners nemen we hier de initiatieven
SMART Products
Intelligent, interconnected products
I need to innovate…

3. New Initiatives Increasingly Focus on Optimization
Effectiveness: doing the right thing
Optimization
Information
Agenda
Single View
of the Citizen
Case Management
Financial
Insight
Automation
Help Desk
Operations
Application
Agenda
Declaration
Management
ERP &
Financials
Efficiency: doing the thing right 3

4. How it compares with other reference architectures
The IBM Business Analytics and Optimization Reference Architecture
How it compares with other reference architectures
Information on Demand Reference Architecture (IOD RA)
Business Intelligence Reference Architecture (BI RA)
Business Analytics and Optimization Reference Architecture (BAO RA)
Describes a comprehensive, enterprise-wide, information-focused target architecture
Emphasis on capturing, analyzing and using the right, correct information at exactly the right time across all points of the organization
Covers all categories of data; Operational (SOA), Master / Reference Data and integrated Analytic Data
Focus is on integrated data used for Analytic purposes
Used for Business Intelligence and Data Warehousing projects
Focus is on integrated, Analytic data, Master / Reference data and unstructured data components
Incorporates components of the BI Reference Architecture but also integrates Master Data and Content Management components
Broadens coverage of Advanced Analytics and Corporate Performance Management

5. Information On Demand Logical Architecture
Information Delivery Channels
Web
Enterprise
Portals
Mobile
Devices &
Disconnected
Composite &
Collaborative
Applications
Productivity
Applications
Enterprise
Search
LOB
Applications
Orchestration and Collaboration
Transport and Delivery
Security, Privacy and Compliance
Industry Models, Solution Templates, Analytical Applications
BI &
Performance Management
Query &
Reporting
Dashboards
& Visualization
Exploration &
Analysis
Mining
Operational
Intelligence
Metrics &
Scorecards
Planning, Budgeting, Forecasting
Managed Trusted Information
Records
Management
Content-centric
BPM
Information Lifecycle Management
Hierarchy Management
Event Management
Information Services
Trusted Information
Information Integration
Information
Integrity
Balance & Controls
Enterprise Information
Foundation
Data Management
Metadata Management
Content Management
Summary
IBM Information Management provides Information On Demand Portfolio with 4 starting points for you to start addressing the information challenge and get to smarter business outcomes. These will help you address your pressing issues for information management. The Information Agenda is the proven approach, which will leverage the IOD portfolio and add methodology as well as industry-specific assets for building your strategy and roadmap.
Full Script
Let’s look at how you can leverage information for smarter business outcomes with IBM Information Management.
Here are the four starting points to start addressing your information management challenges. First starting point is “Manage Data Over its Lifecycle”. This is about managing all of your structured data – what resides in your database. You need a robust, scalable and flexible infrastructure to manage all of your structured data and you want to keep it safe, secure and accessible and you want to retain for as long as you need it for regulatory compliance needs. That’s what we mean by “Manage Data Over its lifecycle”.
The second starting point – “Optimize content, process and compliance management” will provide a streamlined solution for managing all of your unstructured content. This goes back to the information challenge we talked about – Over 80% of data being generated today is unstructured content – paper documents, faxes, s, audio and video files. You need an integrated solution to manage this unstructured content in the context of your business processes and you want to leverage it for your compliance needs.
As you build your foundation with structured and unstructured data, you have the need to integrate this data from multiple repositories – applications, databases and file systems, to build a single view of your key business entities : your products, customers, suppliers and your citizens for example. The third starting point is all about creating “Trusted Information” in your organization.
Gaining meaningful insights from this information so that you can make the critical decisions that drive smarter outcomes is how you “Optimize your business performance”. This puts planning capabilities, measuring and monitoring and reporting and analysis capabilities into the hands of the business users through out your organization so they can find answers to the three questions that drive performance:
How are we doing? Why? What Should we be doing?.
As you deploy these technologies and services to manage structured and unstructured content, build trusted information and optimize business performance, Information Agenda provides you with the proven industry-based based approach and assets to build your strategy and roadmap. Information Agenda is the result of our work with thousands of customers, who have successfully leveraged IBM Information On Demand Portfolio. It provides you with targeted workshops and industry accelerators to put your strategy as well as roadmap together for accomplishing your business goals!
Data
Domains
Analytical
Operational
Master Data
Unstructured Data
Metadata
Information Infrastructure
Network &
Middleware
Systems Management &
Administration
Storage
Systems
Data Sources 5

6. Information Infrastructure
An information agenda offers organizations a proven approach for unlocking the business value of information.
Strategy
Creating a vision to guide decisions and help the organization determine how to best support business goals
Information Infrastructure
Identifying the technologies and capabilities to establish a common
information framework
Information Governance
Strategy
Information Infrastructure
Roadmap
Implementing cross line of business policies & practices for managing, using, improving and protecting information
Information Governance
Establishing a plan for
executing discrete projects
to realize short and long-term
returns on investment
Roadmap 6 6

7. Information Strategy Questions to be answered!
What is the vision?
What is the end goal?
What do my customers expect from my information?
What do my customer see as obstacles?
Who are my customers?
What are my information priorities?
Is my information strategy aligned with the business strategy?
What principles will drive & guide decision-making?
What is the scope of my strategy?
How will I define success?
How will I measure success?
What are my risks and mitigation strategies?
Who are my stakeholders?
Building consensus?

8. Information Governance Questions to be answered!
What does the end state infrastructure look like?
What are we managing?
What are the components of my information infrastructure?
What is the role of each component?
How do the components interact with each other?
Can we divide components up and categorize the pieces?
What are the characteristics of each piece?
What is the appropriate way to use each component?
How are we going to organize are architecture?
What metrics should we be monitoring?
How do we build for change?
How and what are we going to communication and train?

9. Information Infrastructure Questions to be answered!
How can organizations improve the effectiveness and efficiency of enterprise architectures and infrastructure?
How can organizations better identify and leverage valuable decsioning processes?
How do organizations measure data quality and measure its variability, value, and costs?
How can organizations better define and align corporate values?
How can organizations identify and avoid critical privacy, compliance, and security issues?
Who should define and manage data within and across organizations?
What are best practices around roles and processes for data creation and destruction?
How Do Organizations Define Success and Measure Progress?
At what point does Data Governance become “business as usual”?

10. Information Roadmap Questions to be answered!
Which data is a priority (decomposing to the next level)?
What architectural capabilities are a priority?
What are common capabilities requirements across application initiatives?
What are my obstacles?
How do I decompose priorities into logical work units?
How do we change incrementally?
How do we minimize disruption?
How do I synchronize architectural change with business need?
How do we sequence our architectural capability to get to end-state?
What benefits will I see along the way?
What is my information supply chain and how do I manage it?
What metrics do I need to put in place?
How do we move faster, cheaper, and better?

11. Drive Smarter Business Outcomes With IBM Information On Demand Portfolio
What’s needed…?
Information Agenda
for each Industry
2. Enterprise content management layer…
1. Data management layer…
…to manage data over its lifecycle
4. Business intelligence & performance
management
layer…
…to establish, govern and deliver trusted information
3. Information integration layer…
…to optimize content, process and compliance management
A unified enterprise information management portfolio…
…to unlock the business value of information
…to optimize business performance

12. Smarter Business Outcomes With Information Agenda
Strategy, Roadmaps - Information Agenda Guides
Strategic Imperatives
The key focus areas for a specific industry that are critical to improving overall business performance
Core Management Processes
The underlying processes that are prevalent across all areas of the company in every industry and must be managed for improved business performance
Summary
Information Agenda Industry Guide Overview
Full Script
The center of the chart refers to core management processes – these are common across all industries are key to managing your business performance.
The outer layer of the industry guide in gray are you strategic imperatives. We are looking at the Industry Guide for Government. “Manage Outcomes of Benefits and Enrollments”, “Citizen-centric experience” are government-specific imperatives that are mapped out here. We also have strategic imperatives such as “Balance risks, security and compliance” as well as “Business Model and Process Transformation” and “Manage costs and reduce operating expenses” as the government organizations must manage these aspects of their operations much like corporations.
The Middle layer, in blue are specific business objectives under a strategic imperative. For example, there are 2 business objectives are under the strategic imperative “Citizen-centric experience” : those are “Ease of access to govt. services” – essentially making sure that social services agencies can deliver benefits to the citizens in a timely and efficient manner. Second business objective, “Consistent multi-channel experience to programs” is all about providing access to beneficiaries of social programs access to the relevant information via phone, web and in addition to paper based communications.
IBM team will work with specific government agencies to help prioritize the imperatives as well as underlying objectives and will provide a recommendation for a set of information-centric projects and best practices to accomplish these business goals!
In addition to industry guides, IBM has also built out Industry-specific accelerators – assets that will help you implement these projects and realize benefits sooner! (Transition To next slide)
Business Objectives
The processes and activities that can be optimized through more effective use of information in support of the strategic imperatives
IBM Information Agenda Guide for Government 12

13. Business Optimization
4/20/2017
Smarter Business Outcomes With Information Agenda
Summary
Information Agenda Industry Guide – Projects overview
Full Script
Let’s look at the information intensive projects for the strategic initiative – Business Model and Process Transformation for government organization. In order to accomplish the objectives – “Enable trusted access across multi-agencies”, “Enable adaptive, effective operations” and to create “Audit Readiness”, the organization should consider following projects..
One of the projects to consider is “Records/Forms management” – this project is all about eliminating the paper records, and moving business processes to electronic data capture through forms and enabling the business processing via a single integrated system, rather than using ad-hoc manual processes. Most government organizations still have paper forms – managing processes based on these forms is cumbersome, expensive and error-prone: “Records and Forms Management” project will eliminate the need to have paper forms, and digitize existing paper based records for future reference, reducing costs and driving greater productivity and citizen satisfaction..
Compliance warehouse is about collecting all the information needed for compliance in a central location and making it available as and when it is needed to meet the regulatory compliance needs. Previous projects, “records and forms management” directly feeds this warehouse. After we have built a compliance warehouse to meet regulatory needs, next step is to consider building an Enterprise data warehouse, which will cover the entire span of the organization, all agencies in case of government. In order to have a successful Enterprise data warehouse, you need clean and consistent/standardized data – this is where “Data Cleansing & Quality” project helps you. Last, but not the least, you need a single view of your citizen across all your departments (or agencies) as well as single view of your program or services that are offered to the citizens. An enterprise data warehouse can’t produce quality results, without this master data : The two projects on the right hand side – “Single view of citizen” and “Single view of program/services” help you build this master data.
As you establish your foundation with these projects, it’s time to leverage it to do forecasting, budgeting, planning as well as manage performance using Key Performance Indicators, dashboards and scorecards : This is the final set of projects outlined on the top layer.
Business Optimization
IBM Information Agenda Guide for Government 13 13

14. In conclusion, what can you do to help your organization innovate using an information agenda?
Think about your current IT projects
How can they be used to improve ROI
How can they be tightly aligned with business objectives
How many have common information requirements
How can they help move the enterprise towards an Information based agenda

15. Thank You!