1. Coupons and The Digital World Welcome Digital and Internet Print at Home Coupons Trends Marx Overview Measuring Scale and Size of non-traditional coupons Where coupons are growing Why coupon websites matter Brand study – measuring the total impact of advertising

2. Marx, a Kantar Media Solution COMPETITOR –Competitive Brand Strategy and Tactics –Historical Trending –Manufacturer Insights Monitoring more than 600 manufacturers in print and more than 800 in digital RETAILER –Retailer and Manufacturer Alignment –Retailer Launch Support –Cross-Channel Insights: Drug, Mass, Value, Grocery Monitoring more than 100 retailer banners in print and leading retailer websites INDUSTRY –Corporate Scale Events –New Product Attributes –Seasonality Monitoring more than 200 billion FSI pages and the leading Network, Retailer and Brand websites Free-Standing Insert Coupons & Retailer Promotions In-Store Coupon Machines Consumer Magazine Coupons Digital Coupons Sunday Magazine Coupons Advertising (18 Media) CPG ADVERTISING AND PROMOTION FOCUS

3. Coupons and The Digital World SECTION I 2012 YE Coupon Size As measured by Marx

4. Coupons and The Digital World Local Newspapers decline -2% but FSI coupon pages grow +1% in part due to shared mail distribution Print Metrics2012Chg vs 2011 Coupons Dropped (MMs)274,730.30.8% Page Circulation (MMs)208,140.21.4% Wtd. Ave. Face Value ($)$1.53-1.2% Wtd. Ave, Expiration (Wks)7.3-9.0% Digital Metrics2012Chg vs 2011 Number of Events+++46.1% Avg Face Value ($)$1.664.4% Avg Expiration (Wks)6.3-11.3% Media2012 vs 2011 Television8% Magazines2% Newspapers Local National Spanish language -3% -2% -12% 2% Internet (Display ads only)-3% Radio3% Outdoor5% FSIs5% Total3% Source: Kantar Media Decreased Face Value and Expiration lengths may have dampened FSI coupon redemption in 2012. Percent Change in Measured Ad Spending 1 Percent Change in FSI Coupon Activity Percent Change in Digital Coupon Activity

5. Advertising Impact and Digital Offers Website examples: January 2012 - December 2012 FSI Print promotions tied in with retailer support guiding shoppers to digital offers

6. It matters where shoppers receive their coupons Now, shoppers can be measured when and where they interact with digital coupons Distribution Engagement Redemption And, shoppers that start in traditional media, may potentially be measured as they move into digital media

7. Which retailer had the most visitors to its website in 2012? A: It matters where shoppers receive their coupons

8. lknvlknfvlknfv Which retailer ranked highest in it’s COUPON section for visitors? Which retailer ranked highest in it’s COUPON section for visitors? A:

9. The scale of digital coupons Walmart had the most visitors at 58 MM, great exposure, right? Source: Compete, September 2012 Unique Visitors: Only counts a person once no matter how many times they visit a site in a given month. However, Publix had more visitors to the Publix coupon section than Walmart’s coupon section place your offer where the shoppers go

10. The scale of digital coupons The channel matters too – help the shopper plan their trip Website examples: January 2012 - December 2012 Source: Compete Source: Kantar Media place your offer where the shoppers go

11. The timing of digital coupons Who spiked coupons.target.com activity? place your offer when shoppers go Website examples: January 2012 - December 2012 Source: Compete

12. Why does this matter? 12 Measure the shopper; measure your competitor – even as they change tactics “Thorny Issues Cloud Future of Digital and FSI Promotions” – CPG Matters “Weis boosts loyalty program with digital coupons ” – Progressive Grocer Koupon Media Launches Cost Per Offer (CPO) Model; Helps Retailers and Brands Monetize Mobile Through Offers - Globe Newswire “2012 was a stellar year for digital coupon growth and manufacturer engagement” – Kantar Media, Marx “Free-Standing Insert (FSI) coupons will continue to dominate the landscape based on their ability to reach millions of households” – Kantar Media, Marx

13. Digital Coupons 2.0 2012 - 2013 Brand Case Study Path to Purchase: How a brand leveraged omni-channels to promote

14. What is the Advertising Impact? 14 Listerine: 21 Day Challenge TV Ad Facebook January-March 2013 Banner Ad Oct 2012Nov 2012Dec 2012Jan 2013Feb 2013Mar 2013 FSI Target FSI Retailer websites Allyou.com Target.com

15. A Shopper’s Path Includes Coupons! 15 ZMOT TRIP OCCURS FMOT Brand Advertising = Builds Brand Equity (Interrupts a shopper) Retail Advertising = Builds Retailer Loyalty Traditional Coupons! - THE LAST STOP BEFORE PURCHASE FSI Brand/ FSI Retail - Opt In -Make the list -Plan the trip Non-Traditional Coupons! - THE LAST STOP BEFORE PURCHASE Digital Brand / Digital Retailer Builds Purchase intent Purchase occurs Coupons Physical reinforcers: 1.Decide NOT to purchase 2.Pick a new purchase How do shoppers get to the First Moment of Truth?

16. Thank you Darcy Douglas Kantar Media darcy.douglas@kantarmedia.com Office: 952.253.1604 Cell: 612.281.7246