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FERRARI FERRARI S.p.A is an Italian luxury sports car manufacturer based in Maranello. Founded by ENZO FERRARI in 1947 , as Scuderia ferrari, the company.

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Presentation on theme: "FERRARI FERRARI S.p.A is an Italian luxury sports car manufacturer based in Maranello. Founded by ENZO FERRARI in 1947 , as Scuderia ferrari, the company."— Presentation transcript:

1 FERRARI FERRARI S.p.A is an Italian luxury sports car manufacturer based in Maranello. Founded by ENZO FERRARI in 1947 , as Scuderia ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles as Ferrari S p A in FIAT acquired 50% of ferrari in 1969 and expanded its stake to 85% in In 2014 Fiat announced its intentions to sell its share in ferrari, as the announcement Fiat owned 90% of Ferrari. Throughout its history, the company has been noted for its continued participation in racing, especially in FORMULA ONE , where it had great success . Ferrari road cars are generally seen as the symbol of speed, luxury and wealth.

2 MOTORSPORT Since the company`s beginnings, Ferrari had been involved in motorsports competing in a range of categories including FORMULA ONE and sports car racing through its Scuderia Ferrari sporting division as well as supplying cars and engines to others teams and for one make race series . “The 1940 AAC 815 was the first racing car to be designed by Enzo Ferrari , although it was not badged as a Ferrari model.

3 CORPORATE AFFAIRS Ferrari has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eye wear, pens, pencils, electronic goods, perfume, clothing, high tech bicycles, watches, cell phones and laptops. Ferrari also runs a museum , The Museum Ferrari in Maranello, which displays road and race cars and other items from the company`s history.

4 SALES HISTORY The estimated total of Ferrari built and sold cars in whole company history about 1,30,000 units. YEAR SALES TO END CUSTOMERS(units) 2007 6465 2008 6587 2009 6250 2010 6461 2011 7001 2012 7318 2013 6922

5 FOUNDER : Enzo Ferrari FOUNDED : 1947 INDUSTRY : Automobile C E O : Amedeo Felisa HEAD QUARTERS : Maralenno , Italy CHAIRMAN : Serigo Marchionne PRODUCTS : Supercars PRODUCTION OUTPUTS : 7318 units REVENUE : 2.3 billion

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