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Make-A-Wish Foundation ® UK Payroll giving campaigns that have worked for me.

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Presentation on theme: "Make-A-Wish Foundation ® UK Payroll giving campaigns that have worked for me."— Presentation transcript:

1 Make-A-Wish Foundation ® UK Payroll giving campaigns that have worked for me

2 The Consortium Model The In-house Model The Online Model

3 “Working together works and creates a USP” The Consortium Model: Childlife

4 Formed in 1992 4 charities – 1 ask 3,100 payroll giving donors currently giving £5.8m total payroll giving donations received

5 “Incentivised strongly messaged in-house promotions work” The In-house Model: NFU Mutual

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7 Winner of Best Use of Payroll Giving Budget £360 – 3 x IPods Target Sign Up – 6% ACHIEVED 12.6% Income Target - £3,150ACHIEVED £7,793 £5,000 raised on 2 nd run

8 “Easy, quick and efficient” The Online Model: Utilities Warehouse

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10 Big Change chosen because it could be co-branded and personalised “Donate Your First Hour” of 2012 Achieved 7.5% staff sign up Raised £5,063 pa – average gift £18.50/p/mth Repeated Valentine’s Day, August Charity Week, December


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