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Published byCordelia Gallagher Modified over 9 years ago
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Make-A-Wish Foundation ® UK Payroll giving campaigns that have worked for me
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The Consortium Model The In-house Model The Online Model
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“Working together works and creates a USP” The Consortium Model: Childlife
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Formed in 1992 4 charities – 1 ask 3,100 payroll giving donors currently giving £5.8m total payroll giving donations received
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“Incentivised strongly messaged in-house promotions work” The In-house Model: NFU Mutual
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Winner of Best Use of Payroll Giving Budget £360 – 3 x IPods Target Sign Up – 6% ACHIEVED 12.6% Income Target - £3,150ACHIEVED £7,793 £5,000 raised on 2 nd run
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“Easy, quick and efficient” The Online Model: Utilities Warehouse
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Big Change chosen because it could be co-branded and personalised “Donate Your First Hour” of 2012 Achieved 7.5% staff sign up Raised £5,063 pa – average gift £18.50/p/mth Repeated Valentine’s Day, August Charity Week, December
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