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= Hallmark Babies in Asia… The Perfect Storm Hong Kong 2011.

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Presentation on theme: "= Hallmark Babies in Asia… The Perfect Storm Hong Kong 2011."— Presentation transcript:

1

2 = Hallmark Babies in Asia… The Perfect Storm

3 Hong Kong 2011

4 Shanghai, China 2011

5 Hong Kong 2004

6 The Perfect Storm  Approximately 185 concept shops and counters in China shopping malls & department stores  Hong Kong, China, Macau, Taiwan, the Philippines, Malaysia, Vietnam ● ●

7 Sales Ranking – Shanghai & Beijing in 2011 RankingBrand Target Age Range Incld Non Garment Products Avg Sales per sqm per month Avg Sales per shop per month USD/m 2 USD 1Yeehoo0-6YYES62418,008 2Hallmark Babies0-8YNO61819,110 3Allo & Lugh0-6YYES58922,371 4Premier Jour0-5YYES56113,632 5Souhait0-6YNO52516,591 6Les enphants0-6YYES51226,369 7Senbo Dulun0-5YYES49211,271 8QP Two0-6YYES4549,997 9Lucky / Labi Baby0-6YYES41113,054 10Piyo 0-6YYES40312,835 11Usbaby0-6YYES3787,050 12Infancee0-6YYES3088,268 13Adidas Baby0-4YYES2897,462 14Baby Looney Tune1-3YYES2868,407 15Kara Bear0-6YYES2767,003 16Miyio0-3YNO2716,301 17Good Baby0-6YYES1897,973 * Sales performance of Hallmark Babies is based on total 30 Hallmark Babies shops in Shanghai & Beijing in 2011 * Sales performances of other brands are based on their shops in the same depart. stores where the 30 Hallmark Babies shops situated in 2011

8 What created the Perfect Storm? Ten success factors…

9 Success Factor #1 Florich Trading Co., Ltd Factory in Tai Shan Headquarters in Hong Kong

10 Extension of Hallmark’s logo and traditional slogan Success Factor #2 A popular western brand When you care enough to send the very best

11 Multi-style of one image Success Factor #3 Hallmark creative assets

12 Success Factor #4 Open retail landscape Hong Kong Shanghai

13 Success Factor #5 One Child limit

14 Success Factor #6 Chinese middle class has money

15 Premium Disney Baby Kara Bear Lucky Baby Nicole & Bears Yeehoo Good baby Hallmark Babies Luxury Jacadi Middle Les enphants Piyo Senbo Dulum Baby Q Carters Mass Pepco QP Two Many non-popular brands Snoopy Babies Success Factor #7 Premium Positioning Allo & Lugh Catamini

16 Success Factor #8 Retail Training

17 Hong Kong 2008 Success Factor #9 Retail capital investment 3 rd generation 2013

18 Success Factor #10 360 Degree Marketing Loyalty Program

19 2004 Results: Nearly $35MM Number of ShopsRetail Sales US $Millions 20132008 2013

20 = Hallmark Babies in Asia… The Perfect Storm

21 Thank You

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