1. DITA and Content Management Systems Silicon Valley DITA Users Group Meeting Presentation by Fred Lass, Astoria Software November 8, 2006

2. Agenda Presentation by Fred Lass, Astoria Software Senior Solutions Architect – 30 years experience in book and documentation publishing systems Astoria Software Astoria Version 1 released December 1995 by XEROX as an SGML CMS Astoria Software purchased software from XEROX in 2003 Built from ground up as a Content (as opposed to Document) management system Current version is 4.7 Do you need content management to manage your DITA implementation? Velocity, Volume and Variability of your documentation Cost of Goods Saving (COGS) Return on Investment (ROI) End to End Solution Demonstration From creation through review, approval, publishing and translation

3. Partial List of Astoria Customers

4. Business Mega-Challenge: The Three Vs The need for Astoria and Dynamic Product Documentation Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Velocity Reduced Time To Market Improved Operational Efficiency Competitor Product/Services Release Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions

5. Field Service Engineers Technical Support Engineers Escalation Engineers Authors, Instructors Support The Three-V Impact on Business Performance Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Velocity Reduced Time To Market Improved Efficiency Competitor Release Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions Integrated On-line Help Product Specifications Data Sheets Regulatory Filings Training Materials User Guides Developer Guides Installation Instructions All of the above in English, French, German, Hindi, Japanese, Korean, Simplified/Traditional Chinese, Spanish, etc. Product Documentation Product Creation 6% COGS $30 million for typical F100 Company Pre-Sales Engineers Field Sales Personnel Sales Administration Product Marketing Product Management ISV Developers Sales/Channel/Partners End-users, Patients Medical Staff Regulators Finance Personnel Customers

6. Achieve 100% ROI Faster than with Any Comparable Solution Months ROI Astoria Value Proposition Grow Top-line Revenue through Differentiation Reduce Product Documentation COGS by between 33% and 50% ½ Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Velocity Reduced Time To Market Improved Efficiency Competitor Release Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions $ 6% COGS $30 million for typical F100 Company

7. Compliance 30% reduction in unneeded customer service calls; risk reduction $700,000/year Collaboration 60% reduction (from 15% to 5% of engineer’s overall workload) in review/edit obligations from online review, workflow $1MM/year savings on $10MM engineering staff budget (~100 engineers) 1% improvement in Mean Time to Repair from better documentation $2.5MM savings on $250MM post-sales engineer budget Multi Channel outputs 80% reduction in printed pages $400K/year savings on $500K print budget 5% offload of customer service calls to Web self service $350K/year savings on $6.75MM customer call center budget.01% additional sales through new digital initiatives repurposing and content customization $400M additional profit on $10B in sales @ 40% contribution margin Content Reuse 60% savings in headcount; faster time to market $800K/year savings for 20 author group + $1MM incremental revenue for $100MM sales 25% savings to other groups who reuse and repurpose single source content $125K savings on $500K department print budget Translation 80% reduction in translation budget $2MM/year savings from $2.5MM translation budget Reduce Cost-of-Goods-Sold by 33% to 50% CategoryBenefitReturn Realized by Typical Astoria Customer

8. Astoria XML Content Management A Complete Solution for Dynamic DITA Publishing

9. Content Authoring Full XML and DITA compliance Content creation and versioning XML, graphics, others DITA topics and maps Links and references Relationship tables

10. Consolidating Content Review Cycles Streamline content editing and approval Concurrent editing and review View XML, DITA topics and maps at any level in standard Web Browser Add/read annotations in real time Instant compare to see any version differences

11. Managing Content Across its Lifecycle Real-time, concurrent collaboration Granular approval and tracking Role-based workflow routing and notification Approve XML, DITA topics and maps at any level Translation Memory integration Quick identification of work-in- progress vs. approved Full audit trail and history

12. Astoria Single Source Publishing Automates filtering and rendering as PDF, HTML and Help Full Multi-channel publishing Publish approved content only Filter to specific customer or product configuration DITA Open Toolkit Antenna House XSL Formatter

13. Demonstration

14. What to look for in content management for DITA based documentation Complete wide area access directory to the repository and content management features via http:// or https:// Strict adherence to XML specification and DITA specific processing and procedures Seamless integration of authoring tool and output engines including DITA Tool Kit – end to end solution Full granularity (element level access) with no adjustments to DTD or current document set Robust search capabilities including context (element/ancestor/descendent relations) that returns documents and/or elements Complete single source solution including reviewers comments Management of translation process

15. Content management of DITA – a few more details Treat Maps as integrated information sets Maintenance referential integrity of map and topic references and references within each of the topics Map editor with full view of repository contents Provide method for reviewer’s comments directly on content – accessible directly within editing tool Provide complete audit trails for documents and elements and separate audit trails for all publishing Server based utilization of Open Tool Kit and PDF rendering engine Easy integration of specializations Workflow with automated job tickets and email notifications Provide for conditional processing, automated assembly of maps, and branch/merge capabilities